Job description
Job Summary
We are seeking a results-driven Performance Marketer to plan, execute, and optimize digital marketing campaigns across multiple paid channels. The ideal candidate is data-oriented, analytical, and experienced in driving customer acquisition, lead generation, and revenue growth through performance marketing strategies.
Key Responsibilities
Plan, launch, and manage paid advertising campaigns on platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other digital channels. Monitor campaign performance and optimize for KPIs including ROAS, CPA, CPL, CTR, and conversion rate. Conduct keyword research, audience targeting, and competitor analysis. Track, analyse, and report campaign performance using tools like Google Analytics, Google Tag Manager, and platform dashboards.
Manage advertising budgets efficiently to maximize ROI. Stay up to date with digital marketing trends, platform updates, and industry best practices. Prepare regular performance reports and present insights and recommendations to stakeholders.
Requirements
2–5 years of experience in performance marketing or digital advertising. Hands-on experience with Google Ads, Meta Ads Manager, and Google Analytics. Strong analytical skills with the ability to interpret data and make data-driven decisions. Experience with conversion tracking, pixels, and attribution models. Excellent communication and project management skills.