Digital Marketer Manager

• Plan and execute digital marketing strategies for personal loan lead generation. * Manage paid advertising campaigns on Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms. * Generate high-quality personal loan leads and improve lead-to-login, approval, and disbursement conversion rates.

• Monitor and optimize CPL (Cost Per Lead), CAC (Customer Acquisition Cost), ROI, and campaign performance. * Develop and execute performance marketing strategies to achieve monthly business targets. * Manage landing pages, website conversion optimization, SEO, SEM, and remarketing campaigns. * Coordinate with sales, telecalling, and loan operations teams to improve lead conversion.

• Analyze campaign data using Google Analytics, Google Tag Manager, CRM, and performance dashboards. * Prepare daily, weekly, and monthly reports on leads, conversions, campaign spending, and ROI. * Manage digital marketing budgets and allocate resources across different channels. * Ensure all digital campaigns follow applicable RBI guidelines, digital lending requirements, data privacy standards, and company compliance policies.

• Identify new digital channels and strategies to increase personal loan customer acquisition.

Requirements

• Strong experience in performance marketing and digital lead generation. * Hands-on expertise in Google Ads and Meta Ads. * Knowledge of the NBFC, fintech, personal loan, or banking industry. * Understanding of loan funnels, lead quality, credit eligibility, and customer acquisition. * Strong analytical, reporting, budgeting, and campaign optimization skills.

• Experience with CRM platforms, Google Analytics, Excel, and marketing dashboards. * Excellent communication, team management, and problem-solving skills.