Web Analytics and Optimization Specialist

RESTON, VA, USAFull-timePosted Oct 7, 2026

Job description

To support our mission, we are seeking a Web Analytics & Optimization Specialist to join the Data and Technology Department. This role will act as the product owner for NWF’s current portfolio of website analytics platforms including Google Analytics 4 (GA4), Google Tag Manager and Plausible. This role will also be responsible for analyzing and reporting on our web data to help NWF gain a better understanding of user behavior.

Additionally, this role will be responsible for working with stakeholders to identify key metrics needed to measure success on their websites, and provide technical recommendations to improve our SEO/AEO/GEO.

Description copied from National Wildlife Federation's careers page. Read the full posting before you apply.

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