Head of Digital Push Marketing & Personalization

Contract type: Permanent, full-time (40 hours/week), start date as soon as possible Language within the team: German What this role is about As Head of Digital Push Marketing & Personalization (m/f/d), you are responsible for the strategic, operational, and technological development of our digital push products. You lead a high-performing team, manage a revenue-relevant portfolio, and continuously evolve newsletters, mobile push, and future communication channels into highly personalized, automated, and data-driven products.

Together with Data, Product, and Tech teams, you shape the future of digital customer communication at PAYBACK – from intelligent personalization to AI-powered and agentic-commerce-enabled communication formats.