Brand Marketing Manager

Job Details: Job Location: Corona Facility

• Manufacturing and HQ
• Corona, CA, Salary Range: $95000.00 - $125000.00Salary/year, Position Summary K&N is looking for a Brand Marketing Manager to develop and execute marketing programs across product launches, content, influencer partnerships, series sponsorships, and consumer and B2B events. Working with Marketing, Creative, Product, and Sales, this role translates business priorities into coordinated marketing strategies, plans, budgets, and deliverables—and drives excellence in execution.

Key Responsibilities

Gather and assess input from Product and Sales to develop marketing plans with clear objectives, timelines, budgets, and team responsibilities. Brand Marketing & Playbook: Execute programs that build awareness and strengthen product positioning. Own the brand playbook and coordinate a consistent look, feel, and tone across marketing assets, sales tools, and product training materials.

Product Launches & Content: Support go-to-market plans, develop creative briefs, and manage launch development and delivery across campaigns, digital channels, retail, and sales support. Influencers & Series Sponsorships: Lead partner relationships, agreements, activation plans, and deliverables. Evaluate opportunities and track results against program objectives.

Consumer & B2B Events: Lead event planning and execution, including logistics, staffing, displays, and materials. Coordinate with Sales on customer engagement, lead capture, and follow-up. Budget & Performance: Own program budgets, manage vendors, track execution against plan, report results, and recommend improvements.

Team Management: Manage the Brand Marketing team and drive accountability and excellence across its work.

Qualifications

Qualifications Five or more years of marketing experience, including managing programs in automotive, powersports, marine, filtration, or adjacent aftermarket categories. Bachelor’s degree in a relevant field. Experience working within a recurring go-to-market planning and launch cycle preferred. Experience managing a team of 3–5 people.

Ideal Candidate A meticulous planner who can synthesize input from across the organization into clear strategies and actionable plans. Relentless about execution, with strong follow-through and high standards for quality and delivery. Biased toward action, with the judgment to prioritize, resolve obstacles, and keep work moving.

A collaborative communicator who builds effective relationships with internal teams and external partners. Comfortable developing and articulating strategy, managing budgets, reviewing results, and identifying improvements. Willing to travel up to 30% and support evening and weekend events. We are an equal opportunity employer and value diversity in our company.

We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other status protected by applicable law.