Growth Engineer

Field Details Job Title Growth Engineer Department Engineering Reports To Technical Manager Location Bengaluru Employment Type Full-time role Role Summary Alive. Cor is hiring a Growth Engineer to own the measurement layer and the front end it measures, sitting between marketing and engineering. About 60% of the role covers the Google ecosystem — GA4, Google Tag Manager, technical SEO, Merchant Center feeds and conversion tracking.

The other 40% is shipping changes on our Next.js websites and ecommerce, including code-level tracking. You will make sure every market's data is accurate, every page is fast and indexable, and every CRO experiment ships without waiting on a dev queue. The ideal candidate is fluent across analytics and front-end code and uses AI tools daily to move faster while keeping output reviewed and compliant.

Core Responsibilities Analytics & Tracking (core)

• Own end-to-end GA4 implementation: data layer design, event schema, custom dimensions, ecommerce tracking, and cross-domain and multi-property setups across geos
• Build and govern GTM containers (web and server-side), including tag hygiene, versioning, QA and Consent Mode v2
• Set up and validate conversion tracking, value-based bidding, offline conversion imports and server-side / Meta CAPI signals
• Design reporting pipelines (GA4 → Big. Query → Looker Studio) covering blended ROAS, CAC and channel contribution by market
• Maintain UTM and campaign taxonomy across all channels and markets SEO (core)
• Own technical SEO on a Next.js stack: rendering strategy (SSR / SSG / ISR), crawlability, indexation, sitemaps, robots, canonicals and hreflang across markets
• Implement and maintain structured data — Product, FAQ, Article, Organization and Review
• Drive Core Web Vitals (LCP, INP, CLS) through image optimisation, bundle size, font loading and third-party script cost
• Run keyword research and content gap analysis; brief and optimise landing pages and content
• Manage Search Console across properties — coverage, enhancements, manual actions and query performance
• Fix internal linking, redirects and site architecture as the site evolves Paid Search & Feeds
• Manage Google Merchant Center — product feeds, multi-country and multi-currency configs, feed rules, disapprovals and Shopping reporting Web Development
• Build and modify Next.js / React pages and components — landing pages, PDPs, campaign pages and A/B variants
• Write clean JavaScript / TypeScript, Tailwind or equivalent CSS, and responsive layouts
• Implement tracking at the source: data layer pushes, event wiring and server-side endpoints where needed
• Work with Git — branches, pull requests, reviews and staging deploys (Vercel or similar)
• Consume APIs and headless CMS content; handle basic Node / API-route work
• Ship CRO experiments yourself instead of waiting on a dev queue AI-Enhanced Responsibilities Impact figures are starting estimates; validate them against the Step 3 checklist before publishing. AI Use Case Tools / Platforms Expected Impact GA4 event schema & tracking-plan design Claude, Gemini Faster tracking plans; consistent naming across geos GTM debugging (custom JS variables, triggers, regex) Claude, Claude Code Faster tag QA; fewer tracking breaks after releases Big. Query SQL & Looker Studio reporting Gemini in Big. Query, Claude Faster queries for ROAS, CAC and channel reports Technical SEO audits & structured data (JSON-LD, hreflang, canonicals) Claude Code, Gemini Schema and fixes generated at scale; fewer indexation errors Keyword clustering & content briefs Gemini, Claude (with Semrush / Ahrefs data) Briefs in hours, not days; human and regulatory review on all copy Merchant Center feed optimisation Claude, Gemini Faster title/description rewrites and disapproval triage per country Next.js pages, CRO variants & Core Web Vitals fixes Claude Code, Cursor, GitHub Copilot 30–50% faster on routine components and A/B variants Required Qualifications
• 3 to 6 years in an engineering role supporting digital analytics, SEO and paid media channels in Ecommerce, DTC or B2B
• Deep hands-on GA4 experience — implementation and debugging, not just reporting
• Strong GTM skills: custom JS variables, triggers and server-side containers
• Demonstrable technical SEO ownership on a real site, ideally built on a JavaScript framework
• Merchant Center feed management across more than one country
• Working proficiency in JavaScript and React / Next.js — able to pick up a ticket, build the component and open a PR
• Solid HTML, CSS selectors, JSON, regex and Git
• SQL for GA4 exports in Big. Query; dashboards in Looker Studio
• CRO tooling experience: Hotjar, Microsoft Clarity, Optimizely or VWO
• Comfortable owning budget, ROAS and CAC targets in front of non-analysts
• Fluent with AI coding tools as part of your normal workflow Preferred Qualifications
• Hands-on Google Ads: Search, Shopping and Performance Max — building and scaling live spend
• TypeScript, Tailwind and Vercel deployment experience
• Headless commerce or Shopify Hydrogen
• Python for reporting and bid automation
• Google Ads Editor and scripts for bulk changes
• Bing / Microsoft Ads, Meta or Amazon Ads
• Segment or another CDP; Klaviyo or Braze
• Attribution modelling or MMM exposure
• Regulated-industry or medical-device advertising experience
• Google Ads / Google Analytics certification AI Competency Expectations Competency Level Expected AI Tool Proficiency Intermediate to Advanced — uses Claude Code, Cursor or Copilot daily to ship working, reviewed Next.js code, GTM logic and SQL Prompt Engineering Intermediate — writes context-rich prompts for code, tracking specs, SQL, structured data and SEO briefs; iterates effectively AI Output Evaluation Intermediate — validates AI-generated code, tags, queries and schema in Tag Assistant, GA Debugger, Big. Query and Search Console before release AI Ethics & Data Privacy Intermediate — keeps customer data, PHI and PII out of prompts, including GA4 and Big. Query exports. Respects Consent Mode, GDPR and CCPA. Routes AI-generated health or product claims through regulatory review before publishing.

Perks and benefits

We strive to make your life outside work as smooth as possible while you're at work, and we offer a long list of benefits to make that happen. Hybrid working model Flexible and generous vacation policy Maternity / Paternity Leave/ Adoption/ Commissioning leave Generous Medical Benefits Above market family floater medical insurance coverage including both parents Metro connectivity from office Complimentary lunch is provided in the office A supportive, collaborative group of people who understand that success depends on the team