Job description
The Senior Sales Manager is responsible for driving subscriber growth, revenue, and market share for ISP and IPTV services. This includes managing sales teams, developing go-to-market strategies, building partnerships, and ensuring customer acquisition and retention targets are met.
Key Responsibilities
- Sales Strategy & Planning Develop and execute sales strategies for broadband and IPTV packages. Identify target markets (residential, enterprise, bulk connections). Analyze competitors, pricing, and market trends to position offerings effectively.
- Team Management Recruit, train, and lead field sales executives and channel partners. Set sales targets (daily/weekly/monthly) and monitor performance. Motivate teams through incentives, commissions, and performance reviews.
- Customer Acquisition Drive new subscriber growth for fiber broadband, Lease line and IPTV services. Oversee direct sales and indirect sales. Ensure strong pipeline management and lead conversion.
- Channel & Partner Development Build and manage relationships. Expand distribution network in new and existing areas.
- Revenue & Target Achievement Meet or exceed monthly revenue and subscriber targets. Upsell bundled services (Internet + IPTV + OTT packages). Monitor ARPU (Average Revenue Per User) and improve profitability.
- Customer Retention & Experience Work with support teams to reduce churn. Handle escalated customer complaints related to sales promises or service issues. Ensure proper onboarding and installation coordination.
- Reporting & Analytics Track KPIs: subscriber growth, churn rate, conversion rate, ARPU. Prepare sales reports and forecasts for senior management. Use CRM tools to manage leads and customer data.