Demand Gen Marketer

ABOUT FEATHERY Feathery is the AI operating system for financial institutions. With hundreds of clients and over $30 million raised, Feathery is the fast-growing leader in financial agentic automation. Industry leaders like Tokio Marine, Sequoia Financial, and Cerity Partners run their client-facing workflows on Feathery, from onboarding and risk assessment to reconciling systems and generating proposals and reports.

At the center of it all is Robin, our AI operations assistant. Robin scans client documents, configures and deploys workflows, assists users in their day-to-day work, takes notes during meetings, and supports a growing range of operational tasks across the client lifecycle. We're building a future where financial operations shift from paperwork, manual data entry, and disconnected systems to intelligent, automated workflows that let firms spend their time on clients instead of process.

We're proud to be backed by world-class investors who share that vision, including Portage Ventures, Allstate Ventures, and Index Ventures, among others. We're driven by a shared commitment to excellence and velocity. Our values — Own the Problem, Grit Beats Gloss, Say It Straight — shape how we work and grow as a team.

WHY WE’RE HIRING As Feathery grows, generating high-quality pipeline across enterprise accounts is critical to our continued momentum. We’re hiring a Demand Generation Marketer to own and scale our pipeline generation efforts across channels. This role is ideal for someone who thrives at the intersection of strategy and execution — someone who can build campaigns, experiment quickly, and drive measurable impact on revenue.

You’ll work closely with Product Marketing, Sales, and Leadership to translate positioning into programs that attract, engage, and convert the right customers.

ABOUT THE ROLE

• Multi-channel demand generation strategy and execution
• Campaign development and performance optimization
• Experimentation across audiences, messaging, and channels
• Close alignment with sales and product marketing You’ll own the end-to-end demand engine — from campaign strategy to execution to pipeline impact. WHAT YOU’LL DO CAMPAIGN STRATEGY & EXECUTION
• Plan and execute multi-channel campaigns across outbound, paid, content, events, and partnerships
• Build programs that generate qualified pipeline across target accounts in insurance and wealth management
• Translate product positioning into high-performing campaigns and messaging
• Own campaign calendars and ensure alignment with product launches and GTM priorities PIPELINE GENERATION & GROWTH
• Drive inbound and outbound pipeline through creative and data-driven initiatives
• Partner with SDRs and AEs to support account-based and outbound strategies
• Optimize conversion across the funnel — from awareness to pipeline to revenue
• Manage and improve lead generation, routing, and nurturing processes EXPERIMENTATION & OPTIMIZATION
• Continuously test new channels, audiences, and messaging to improve performance
• Analyze campaign performance and optimize based on data and insights
• Identify scalable growth opportunities across paid, organic, and event channels
• Build dashboards and reporting to track pipeline contribution and ROI CROSS-FUNCTIONAL COLLABORATION
• Partner with Product Marketing to align messaging, positioning, and campaign strategy
• Work with Sales to ensure campaigns support pipeline goals and target accounts
• Collaborate with leadership on go-to-market priorities and growth initiatives
• Support product launches with integrated demand generation programs ABOUT YOU - 3–6+ years of experience in demand generation, growth marketing, or related roles in B2B SaaS
• Proven track record of driving pipeline and revenue through marketing programs
• Strong understanding of multi-channel marketing (paid, outbound, content, events, etc.)
• Data-driven mindset with experience analyzing and optimizing campaign performance
• Ability to operate both strategically and tactically in a fast-paced environment
• Strong collaboration skills across marketing, sales, and product teams
• Comfortable experimenting, iterating quickly, and learning from results BONUS
• Experience in financial services, insurance, or other regulated industries
• Familiarity with account-based marketing (ABM) strategies
• Experience working closely with SDR teams and outbound motions
• Experience with marketing automation and CRM tools (e.g., Hub. Spot, Salesforce)
• Background in high-growth B2B SaaS environments WHAT WE OFFER
• Competitive compensation and equity
• Health, dental, and vision coverage
• Unlimited PTO
• Downtown Toronto office location
• Office snacks and monthly catered lunch
• A supportive, low-ego team that values ownership and growth
• Company offsite to connect and recharge If you’re excited about building and scaling a demand engine that drives real revenue impact — we’d love to meet you. Feathery is an equal opportunity employer and does not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or any other legally protected characteristic. We’re committed to building an inclusive team and provide reasonable accommodations upon request.