Meta Ads and GoHighLevel Specialist

Role mission: Be the driving force behind the client acquisition process of established online coaches, consultants, and info product founders. These are expert-led businesses where the founder IS the brand. Your job is to oversee Meta ad campaigns such as lead ad campaigns, low-ticket course campaigns, and appointment/VSL campaigns — making sure that ad spend is turning into leads, customers, booked calls, and sales.

You own two tightly connected lanes end to end: the Meta ads that put the founder's offer in front of the right people, and the Go. High. Level infrastructure that captures, nurtures, and routes every lead toward a call. This is not a support role for someone who waits to be told what to do — we're looking for a proactive, driven, high-energy operator who is ready to stand alongside the Founder and take real responsibility over marketing performance.

Role Responsibilities Meta Ads

• End-to-End Campaign Ownership Strategy: Build the paid strategy around the funnel and offer stage lead magnet opt-ins, appointment/booked-call campaigns, webinar registrations, and low-ticket product sales for coaching and consulting offers. Map each campaign to a clear objective and a target cost per result. Audience targeting: Research and build custom audiences (pixel, CRM lists, engagement) and lookalikes; layer interest, behavior, and demographic targeting; set exclusions to avoid overlap and waste; and build retargeting audiences from website, video, lead-form, and CRM data. Creative production: Research winning competitor ads in the coaching/consulting space (offers, hooks, angles, formats); format and produce scroll-stopping static and video ad creatives; write ad copy (primary text, headlines, CTAs) that positions the founder as the authority; and run a steady pipeline of creative variations to test. Campaign build & launch: Set up campaigns, ad sets, and ads in Meta Ads Manager - including lead ad forms, appointment campaigns, placements, and conversion events and wire tracking end-to-end with pixels, Conversion API, and Go. High. Level before a single dollar goes live. Budget management: Allocate and pace daily/lifetime budgets across campaigns, scale winners, cut losers early, and manage frequency, CPM, and delivery to protect efficiency as spend grows. Performance optimization: Monitor spend and cost per booked call daily; run structured A/B tests across creatives, audiences, and offers; flag anomalies (spend spikes, tracking discrepancies, fatigue) immediately; and act on the data with a proposed fix rather than reporting and moving on. Creative Research & Production (Ad & Funnel Assets) Leverage AI to analyze competitor ads, industry trends, and the messaging angles of competitor landing pages and creatives. Set up Claude copywriting projects with accurate project instructions and context files from competitor analysis, copywriting guidelines, and company internal assets. Leverage AI to produce first-draft copywriting assets such as email campaigns, appointment reminders, campaign hooks & headlines, and landing page copy. Leverage existing company data such as sales call transcriptions, best-performing content, and validated landing pages to create new ad copy and emails under AI assistance. Leverage AI to create ad images and scroll-stopping graphics. Go. High. Level CRM Setup & Management Set up Go. High. Level sub-accounts from scratch with domain, email, SMS (with A2P verification), custom fields, company details, and account snapshots accurately established. Build funnels such as lead magnet, webinars, VSL, and low-ticket digital product funnels — including setting up forms, integrations, and connecting automated email sequences. Email management with deliverability best practices, contact tagging, smartlist segmentation, and automated email sequence setup. Pipeline management with contact tagging, pipeline staging, and setting up triggers for automated opportunity creation/update. Manage the email list through deliverability best practices, contact tagging, and smartlist segmentation. Set up integrations across Meta and Google, as well as other platforms, using either Go. High. Level's internal features or Zapier. Marketing & Ads Performance Tracking Set up tracking across Meta Pixels, Meta Conversion API, Google Analytics, and UTMs. Build dashboards and spreadsheets to accurately track and report key metrics across Meta ad campaigns and the Go. High. Level pipeline — content/opt-ins ? booked calls ? show rate. Comfortable identifying optimization opportunities based on weekly campaign data, and delivering reports that end with insight and recommendation — what to kill, scale, or test next — never just numbers. Workflow Documentation Document recurring tasks and processes into clear SOPs and process maps, with the help of AI. Document funnel templates, automated workflows, forms, and other sub-account setups into shareable snapshots. Role Results (KPIs) 100% GHL CRM hygiene — well-maintained pipelines, tags, workflows, and campaigns. 95% QA pass rate on funnels, automations, and ad campaign setups submitted. 95% reporting accuracy across campaign tracking (Meta Pixel, Conversion API, UTM, Google Analytics). Meta ad campaigns hit or beat the agreed cost-per-booked-call target, with spend paced correctly and no undetected tracking gaps. Work Schedule Full-time position. 8 hours per day, Monday to Friday. Exact shift times based on the founder's timezone — may require working across North American, European, or Australia/Asia Pacific time zones. Availability may be required around key publishing windows and campaign launches.

Requirements

Minimum 3 years virtual work experience in paid media and marketing operations — experience with coaches, consultants, course creators, or founder-led personal brands highly preferred (agency background highly preferred but not mandatory) Proven, hands-on experience managing Meta (Facebook & Instagram) ad campaigns end to end — strategy, audience targeting, creative production, budget management, and performance optimization — with results you can speak to.

Proven experience using Go. High. Level at agency and sub-account levels, especially lead magnet, VSL, and webinar funnels. Strong grasp of tech stack integrations and tracking setups across Meta and Google Analytics (Pixel, Conversion API, UTM). Excellent written and spoken English — able to write ad and email copy in a founder's voice convincingly.

Confident and proactive in using AI tools such as ChatGPT, Claude, and Perplexity to improve productivity and output quality. Proactive, driven, and high-energy — ready to take real responsibility over marketing performance alongside the Founder -rather than wait for instructions. Self-starter with extreme ownership, systems thinking, and a can-do attitude: flags problems before being asked, brings solutions with problems, and never marks a task done that isn't.

High attention to detail around funnel formatting, ad campaign setups, and reporting accuracy — previews funnels on mobile, tests tracking before spend, and checks every link before anything goes live. Comfortable communicating with sophisticated entrepreneurs, with strong verbal and video presentation.

Benefits

Competitive salary starting at 860 USD / month Eligibility to earn quarterly bonuses of up to 1,600 USD per year. Pay rise potential according to experience and performance. Opportunity to be hired for projects at higher one-off fees on top of standard salary. Access to Polaris's AI-marketing training curriculum and ongoing coaching for career development.

Work-from-home privilege. Opportunity to work alongside a high-performing marketing assistant team and world-class Founders scaling businesses across 14+ countries.