Head of Brand Management

ACG_3946_JOB Our client, a fast-growing bank in Vietnam, is looking for a qualified candidate to join their firm. Develop and implement a long-term brand strategy aligned with SHB’s development direction and overall business objectives. Oversee brand management, establish and monitor compliance with brand standards, and ensure consistency across communication channels and customer touchpoints.

Lead integrated brand development campaigns and initiatives to increase brand awareness, strengthen SHB’s reputation, and enhance overall brand value. Manage sponsorship programs, corporate social responsibility (CSR) initiatives, and key brand events. Build, manage, and develop the branding team, enhancing its professional capabilities and overall performance.

Requirements

Minimum of 10 years of experience in Branding, Marketing, or Communications. At least 5 years of management and leadership experience in senior-level positions. Proven experience and achievements in large-scale brand development, repositioning, or transformation initiatives. Experience in developing, repositioning, or transforming brands on a large scale.

Strong strategic thinking, leadership capabilities, and stakeholder management skills. Preference will be given to candidates with experience in Banking, Finance, Insurance, or large corporations. Contact: Thang Nguyen, Thao Phan, Gia Huy or Giang Van Due to the immense number of applicants, only shortlisted candidates will be contacted.