Community Relations Manager

Now Hiring: Community Relations Manager The Pinnacle – North Bethesda, Maryland Position Type: Full-Time, Exempt Location: North Bethesda, MD About the Role The Pinnacle North Bethesda is seeking a motivated, personable, and results-driven Community Relations Manager to join our team in North Bethesda. The ideal candidate is a strong communicator who enjoys building relationships, identifying new business opportunities, and guiding prospective clients through the sales process.

This position is ideal for someone who is passionate about customer service, relationship management, lead generation, and achieving sales goals.

Key Responsibilities

Generate new business opportunities through outreach, networking, referrals, and follow-up. Build and maintain strong relationships with prospective clients, existing customers, and business partners. Respond to inquiries, qualify leads, and guide prospects through the sales process. Schedule and conduct meetings, consultations, and presentations with prospective clients.

Identify new markets, referral sources, and strategic partnership opportunities. Represent Pinnacle professionally at networking events, meetings, and community activities. Develop and maintain relationships with healthcare professionals, senior service providers, local organizations, businesses, and community leaders.

Represent The Pinnacle North Bethesda at networking events, community programs, professional meetings, and outreach activities. Build a strong network of referral partners to support community awareness and prospective resident engagement. Coordinate tours, outreach events, educational programs, and relationship-building activities.

Collaborate with the sales, marketing, and leadership teams to support occupancy goals and community growth. Communicate with prospective residents and families with professionalism, compassion, and respect. Monitor outreach activities, maintain accurate contact records, and report on engagement and referral outcomes.

Promote the community’s services, lifestyle, programs, and commitment to resident well-being.

Qualifications

Previous experience in sales, business development, customer service, or relationship management is preferred. Excellent verbal and written communication skills. Strong interpersonal, negotiation, and relationship-building abilities. Self-motivated, organized, and goal-oriented. Ability to manage multiple leads and follow up consistently.

Comfortable making outbound calls, networking, and meeting with prospective clients. Proficiency in Microsoft Office, email, and CRM systems is a plus. A positive attitude, professional demeanor, and willingness to learn.

Education and Experience

Preferred

• Business Administration, Marketing, Finance or English Bachelor Degree, or equivalent experience.
• Proven sales experience.
• At least one year in marketing/sales in senior living setting preferred.

What We Offer

Competitive compensation, with potential performance-based incentives. Opportunities for professional development and career advancement. A collaborative and supportive work environment. The opportunity to contribute directly to business growth and client relationships. Who We're Looking For We are looking for someone who takes initiative, enjoys connecting with people, and understands that successful sales come from trust, consistent follow-up, and delivering value.

The right candidate will be eager to develop new relationships, strengthen existing partnerships, and help Pinnacle achieve its business development goals. How to Apply If you are enthusiastic about sales, relationship building, and business development, we would love to hear from you. Please submit your resume and a brief introduction outlining your relevant experience and why you would be a great fit for the team.

Join Pinnacle in North Bethesda and help us build lasting relationships and drive business growth! The employer is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, the employer will provide reasonable accommodations to qualified individuals with disabilities and encourages prospective employees and incumbents to discuss potential accommodations with the employer.