Job description
We are seeking a highly experienced Senior Growth Manager (B2C) to drive learner acquisition, engagement, retention, and revenue growth for our Ed. Tech platform. The ideal candidate will lead data-driven growth strategies that attract learners, improve course completion rates, and scale our consumer education products.
Key Responsibilities
Develop and execute B2C and B2B growth strategies for learner acquisition and engagement Drive end-to-end user lifecycle growth (acquisition, activation, retention, referral) Design and optimize digital marketing campaigns across multiple channels Analyze learner behavior and data to improve conversion and course completion rates Lead growth experiments, A/B testing, and funnel optimization initiatives Collaborate with product, marketing, and content teams to improve learner experience Identify and scale high-performing acquisition channels for Ed.
Tech users Track, analyze, and report key growth and learning performance metrics Requirements 5 years experience in B2C growth, digital marketing, or performance marketing (Ed. Tech experience is a plus) Strong understanding of customer acquisition and retention in digital learning platforms Experience managing paid campaigns (Meta, Google Ads, etc.)
Strong analytical skills with ability to interpret data and optimize funnels Familiarity with CRM and marketing analytics tools Strong communication, leadership, and execution skills Proven ability to scale user growth for digital or education products Nice to Have Experience in EdTech, SaaS, or marketplace platforms Knowledge of product-led growth (PLG) strategies Experience improving learner engagement or course completion rates Experience leading small growth or marketing teams