Livestream Specialist (Contractor)

Job Summary

Responsible for planning, coordinating, and executing livestream operations across eCommerce platforms, with a focus on production quality, engaging content, host performance, and visual presentation. This role ensures smooth livestream execution, enhances audience engagement, and supports commercial performance. 2.

Key Responsibilities

a. Livestream Production Plan and manage end-to-end livestream production, including scheduling, technical setup, rehearsal, and live execution. Coordinate with eCommerce, Commercial, and Production teams to ensure smooth operations and campaign alignment. Monitor livestream quality and troubleshoot operational issues during live sessions.

b. Livestream Script & Engagement Develop livestream scripts, product storytelling, promotional messaging, and audience engagement activities. Plan interactive segments, games, and engagement tactics to improve viewer retention and conversion. Continuously optimize livestream content and flow based on audience behavior and session performance.

c. Visual & Set Decoration Develop livestream visual concepts, set layouts, and decoration plans aligned with brand guidelines and campaign themes. Coordinate with designers, production teams, and vendors to prepare backdrops, props, lighting, and product displays. Maintain consistent visual quality and brand presentation across livestream sessions.

d. Host Recruitment & Quality Management Source, recruit, and coordinate and outsourced livestream hosts based on brand and campaign requirements. Conduct host onboarding, product training, script briefing, and performance evaluations. Monitor host quality, presentation skills, audience engagement, and effectiveness to drive continuous improvement.

e. Performance Tracking & Reporting Track livestream performance, including viewership, engagement, retention, conversion, and sales contribution. Prepare regular performance reports highlighting key insights, operational issues, and improvement actions. Recommend content, production, and host optimizations to improve livestream effectiveness.

Qualifications

2–4 years of experience in livestream operations, eCommerce, digital content production, or related fields. Hands-on experience managing livestream production on TikTok Shop, Shopee Live, or similar platforms. Strong understanding of livestream scripting, audience engagement, and conversion-driven content. Experience in host recruitment, coaching, and performance evaluation.

Good creative judgment in livestream set design, visual merchandising, and production quality. Strong organizational, coordination, and problem-solving skills. Experience in beauty, skincare, or FMCG is preferred.