Digital Marketing Specialist

Job Summary

We are seeking a Digital Marketing Specialist to drive lead generation through data-driven advertising campaigns across Facebook, Google, LinkedIn, and Instagram. The role involves developing and optimising high-performing ad strategies to support scalable product growth in our data-driven ecosystem.

Responsibilities

Develop and execute effective lead generation strategies across Facebook Ads, Google Ads, LinkedIn Ads, and Instagram Ads. Create and optimize compelling ad campaigns to maximize lead generation, conversion rates, and return on ad spend (ROAS). Conduct market research to identify target audiences, industry trends, and competitor analysis to inform campaign strategies.

Collaborate with the marketing team to define campaign goals, key performance indicators (KPIs), and budgets. Perform A/B testing and continuously monitor campaign performance to identify areas for improvement and implement optimizations. Utilize advanced targeting options, audience segmentation, and remarketing techniques to enhance campaign effectiveness.

Stay updated with industry best practices, emerging trends, and new advertising features or tools, and provide implementation recommendations. Track, analyse, and report on key campaign metrics and KPIs to stakeholders, delivering actionable insights. Collaborate with graphic designers, copywriters, and other team members to develop engaging ad creatives and high-converting landing pages.

Stay informed about changes in digital advertising policies and ensure compliance with relevant regulations.

Requirements

Required Qualifications Bachelor's degree in marketing, advertising, or a related field. Proven experience of 3–5 years in creating and managing successful lead generation campaigns using Facebook Ads, Google Ads, LinkedIn Ads, and Instagram Ads. In-depth knowledge of digital advertising platforms, tools, and best practices.

Solid understanding of audience segmentation, targeting, and campaign optimization techniques. Proficiency in ad copywriting with the ability to craft compelling and persuasive messages. Strong analytical skills with experience in tracking campaign performance, analyzing data, and generating actionable insights. Experience in conducting A/B tests and using test results to optimize campaign performance.

Familiarity with conversion tracking tools and marketing analytics platforms. Up-to-date knowledge of digital marketing trends, strategies, and best practices. Excellent communication and collaboration skills with the ability to work effectively in a team environment. Strong attention to detail and the ability to multitask and prioritize tasks effectively.

Preferred Qualifications

Strong learning mindset and curiosity for new technologies. Ability to work in a collaborative, fast-paced environment. Ownership-driven approach with attention to detail. Passion for building scalable product-based solutions.

Benefits

Opportunity to work on scalable, product-driven platforms. Exposure to modern tech stack and real-world problem solving. Collaborative environment with mentorship from experienced developers. Strong focus on learning, growth, and career progression.