Lead Software Engineer - Website

We are looking for a Lead – Web Platform & Digital Experience to architect, build, and scale a high-performance, media-rich, brand-aligned web platform that delivers immersive storytelling while maintaining best-in-class performance metrics. You will own the complete web platform architecture, performance strategy, and frontend engineering team.

Key Responsibilities

Digital Experience Ownership Own the architecture and evolution of the company’s public web platform. Translate brand strategy into immersive, interactive, high-conversion digital experiences. Partner closely with Marketing, Product, and UI/UX teams for launches and campaigns. Ensure pixel-perfect implementation of design systems and visual guidelines.

Performance-First Architecture Architect and optimize applications using Next.js / React . Implement SSR / SSG / ISR strategies for performance and SEO. Improve and maintain Core Web Vitals: LCP CLS INP TTFB Optimize heavy media pages (vehicle visuals, videos, 3D renders). Implement intelligent image/video loading strategies and lazy hydration.

Platform & Infrastructure Design scalable frontend architecture for high-traffic launches. Own CDN strategy (CloudFront / Cloudflare / Akamai / Fastly or equivalent). Implement caching layers, edge rendering, and API optimization. Improve time-to-interactive and reduce hydration bottlenecks. Oversee CI/CD pipelines and production deployment workflows.

Interactive & Immersive UI Lead development of: Vehicle showcase pages Product comparison modules Lead generation funnels Interactive storytelling sections Implement advanced CSS, animations, and transitions. Collaborate on innovative interactions using modern libraries (GSAP / Framer Motion). Team Leadership Build and mentor a high-performance web engineering team.

Conduct code reviews and establish frontend engineering standards. Promote reusable component architecture and design systems. Drive technical roadmap for web scalability and performance.

Requirements

Required Skills 8 - 12 years in frontend/web engineering. 3+ years leading engineering teams. Strong expertise in: Next.js React Modern JavaScript (ES6+) HTML5 / CSS3 / SCSS Tailwind Deep understanding of: SSR / SSG / ISR Hydration and rendering internals Core Web Vitals optimization SEO best practices CDN architecture Browser performance optimization Experience scaling high-traffic, consumer-facing platforms.

Experience integrating headless CMS and marketing tools. Experience with Vercel Preferred Skills Experience building automotive, D2C, or premium consumer brand websites. Exposure to 3D integrations (WebGL, Three.js). Experience with design systems and Storybook. Knowledge of analytics and conversion tracking (Google Analytics, Tag Manager).

Experience with A/B testing frameworks.