Senior Go-to-Market Marketing Manager - Retail and Consumer Services

We invite you to join our hybrid team in the UK as Senior Go-to-Market Marketing Manager – Retail and Consumer Services. With an EMEA focus, this role calls for a professional ready to build and lead the marketing vision that drives growth for EPAM's Retail and Consumer Services practice and its key sub-industries. As the go-to strategic marketing ally for leadership within Retail and Consumer Services and Sales, you'll interpret changing market forces, client priorities, and EPAM's distinct capabilities, weaving them into an impactful go-to-market strategy meant to raise market profile, generate demand, and accelerate both pipeline and revenue outcomes.

Working in close partnership with a broad set of functions — Industry, Sales, Marketing, Presales, Industry Solutions, Alliances, Content, Research, Campaigns, Demand Generation, Field Marketing, and Operations — you'll bring together what clients in Consumer Services are looking for, where EPAM holds a competitive edge, and how best to bring those strengths into the market.

Responsibilities

Design the full-scope marketing strategy for Retail and Consumer Services, encompassing long-term direction, value-driven messaging, key audience segments, and growth pathways Translate research on markets and clients into hands-on marketing plans influenced by present-day trends, buyer pain points, and competitive dynamics Craft fresh industry narratives and viewpoints that connect EPAM's offerings to the difficulties clients face and the openings available in the market Liaise with leaders in business and sales to make certain marketing objectives and performance indicators remain in step with wider growth plans Speed up pipeline development and shorten sales cycle length by leading coordinated programs that back major accounts, high-value deals, and cross-selling chances Curate and roll out the Retail and Consumer Services offerings catalog by determining which solutions matter most and guiding their release Lead integrated go-to-market activities that include thought leadership writing, marketing campaigns, ABM, digital efforts, and physical events Establish joint ventures with alliance partners to unlock additional ecosystem opportunities for marketing and demand generation efforts Develop sales-supporting content, senior-level playbooks, and thought leadership pieces that strengthen EPAM's footprint in the market Implement a metrics-focused approach for monitoring outcomes, enhancing campaign results, and calculating return on marketing spend Requirements A decade-plus of professional background in B2B go-to-market approaches, industry marketing, or solutions marketing across technology services, consulting, or similar spaces In-depth familiarity with the Retail and Consumer Services domain, spanning awareness of market movement, omnichannel tendencies, customer experience challenges, and forces pushing digital transformation forward Solid history of converting business strategy into practical marketing action plans that deliver quantifiable outcomes Demonstrated experience building positioning approaches, value propositions, and messaging suited to industry needs for complex solutions Prior work managing unified initiatives that bring together content production, thought leadership, ABM, digital methods, events, and partner cooperation Confident presence at the executive level, capable of serving as a trusted guide for senior stakeholders in business, sales, and client relationships Capacity to lead teams across functions within a global matrix organization and influence direction without holding formal authority Knowledge of technology ecosystems, spanning major cloud vendors, independent software providers, and essential strategic alliances Mix of high-level strategic thinking and reliable execution, shaped by decisions grounded in data Solid skill set in communication, delivering presentations, and cultivating stakeholder relationships