Digital Marketing Manager

In this position, you will: Strategic Growth & Execution Develop and execute comprehensive online business strategies and tactical campaigns. Manage budgets and partnerships to drive key performance indicators, including program enrollments, revenue growth, and community engagement across all digital touchpoints. Multi-Platform Content Leadership Lead a creative team in producing high-impact content (copy, visuals, and video) across global and regional platforms, including We.

Chat, Xiaohongshu, Douyin, Instagram, and Facebook. Spearhead trending topic planning and KOL collaborations to boost interaction rates, brand visibility, and conversions. Live Commerce Architecture Design and spearhead a comprehensive live-streaming ecosystem across Facebook, Instagram, and Douyin, optimizing end-to-end funnels to maximize real-time ROI and conversion rates.

Vendor & Partner Management Source and evaluate content agencies, KOLs, and event suppliers. Manage the full cooperation process—from proposal to execution—to optimize efficiency, address contingencies, and maximize ROI. Data-Driven Optimization Monitor platform analytics (growth, engagement, conversion) to deliver actionable insights and review reports.

Leverage AI tools to streamline content creation and supplier management, ensuring precision in strategic decision-making. Cross-Functional Collaboration Coordinate with internal departments to align budgets, frameworks, and resource allocation. Act as a key stakeholder in marketing design, synchronizing supplier resources to amplify creative output and project success.

To be successful in this position, you should meet the following requirements: Bachelor’s degree or above in Marketing, Media, Advertising, or related disciplines; fluent in both Chinese and English Over 5 years of multi-platform operation experience (experience in Mainland China or overseas social media acceptable); familiar with platform rules, with proven success in popular content cases or account building from 0 to

1. More than 1 year of supplier management experience, including contract negotiation, performance evaluation, and KOL cooperation; TOP10 talent resources preferred. Proficient in PS, PR, Canva, Hootsuite, Google Analytics, and advertising backends (Tencent/Facebook Ads) Strong stress tolerance, high execution ability, and adaptability to fast-paced environments; innovative thinker, skilled in trending topic planning and brand-effect integration; clear logic, detail-oriented, strong communication and resource integration skills, with excellent cross-departmental collaboration capabilities. Proficient in PC software and database analysis tools Familiar with the localized social media operation strategies between Mainland China and Hong Kong; Data analysis skills (Python/Excel advanced functions)