Job description
Key Responsibilities
- Marketing Strategy & Brand Management ● Develop and execute comprehensive marketing strategies aligned with business objectives and revenue targets. ● Lead brand positioning initiatives to ensure consistent messaging and visual identity across all channels. ● Drive product marketing strategies including launches, promotions, and lifecycle management. ● Ensure strong alignment between marketing, sales and operations to achieve growth objectives.
- Campaign management, activations & events ● Plan, execute and evaluate integrated marketing campaigns across online and offline channels. ● Lead and manage brand activations, experiential marketing activities and promotional events to drive band awareness and sales growth. ● Organize and oversee corporate events, trade exhibitions, product launches and on-ground marketing initiatives. ● Coordinate logistics, vendors and field teams to ensure seamless execution of activations and events. ● Measure campaign and activation effectiveness and provide detailed performance reports with insights and recommendations.
- Digital Marketing & Content Leadership ● Oversee digital marketing strategy including social media, paid advertising, email marketing and website optimization. ● Lead content development across platforms( social media, website, campaigns, video and graphics) to enhance engagement and brand visibility. ● Manage social media presence, online community engagement and brand reputation. ● Monitor and optimize digital campaign performance using analytics tools (Google Ads, Meta Ads manager, etc.) ● Ensure all creative output aligns with brand guidelines and business objectives.
- Negotiation & Vendor management ● Lead negotiations with media houses, suppliers, event organizers, printers, influencers and external partners to secure competitive rates and maximize ROI. ● Manage marketing budgets effectively and ensure cost efficiency in all campaigns and activations. ● Build and maintain strong relationships with external partners and stakeholders. ● Oversee contracts and agreements related to marketing activities.
- Market Intelligence & Performance Analysis ● Conduct market research and analyze consumer behavior to identify growth opportunities. ● Monitor competitor activities, pricing strategies, and industry trends to inform marketing decisions. ● Track key performance indicators (KPIs) and present performance insights to senior management. ● Use data-driven insights to continuously refine marketing strategies and improve ROI.
Requirements
● Bachelor’s degree in Marketing, Business Administration, Digital Media, or a related field. ● Professional Certification in digital marketing or brand management is an added advantage. ● Minimum of 3–5 years of progressive experience in marketing, with proven experience managing campaigns, activations, and events. ● Demostrated experience in planning and executing brand activations and large-scale marketing events.
● Strong negotiation skills with the abilit to secure favorable agreements with vendors and partners. ● Proven experience managing marketing budgets and driving cost-effective campaigns. ● Strong expertise in digital marketing platforms(Google Ads, Meta Ads Manager, Email marketing tools). ● Excellent analytical, leadership, communication and stakeholder management skills.
● Fluency in English and Swahili is required