Offline Marketing Specialist

Job Summary

The Offline Marketing Specialist manages CIG Motors' offline and traditional marketing initiatives, including print, outdoor, radio/TV, dealership branding, and promotional materials, to build brand visibility beyond digital channels.

Key Responsibilities

Offline Campaign Planning & Execution Plan and execute offline marketing campaigns, including print, radio, outdoor/billboard, and in-dealership marketing. Coordinate the timely rollout of offline campaigns in line with overall marketing plans. Vendor & Media Management Liaise with media houses, printers, and outdoor advertising vendors.

Negotiate rates and placements to ensure cost-effective offline media spend. Dealership Branding & Collateral Ensure showroom and dealership branding, signage, and point-of-sale materials are up to date and consistent with brand guidelines. Develop and manage the production of brochures, flyers, banners, and other promotional collateral.

Budget & Market Monitoring Manage the offline marketing budget and vendor payments. Monitor offline market trends and competitor offline marketing activity.

Requirements

Bachelor's degree in Marketing, Business Administration, or a related field. Minimum of 3-5 years' experience in offline/traditional marketing. Experience working with print and outdoor media vendors.Strong vendor negotiation skills. Sound project and budget management ability. High attention to detail on branding and collateral quality.

Good understanding of the offline media landscape. Strong organizational and coordination skills.

Benefits

Competitive Salary 13th Month Allowance Leave Allowance Monthly Performance Bonus Retirement Savings Paid Time Off Opportunity to work in a fast-paced and dynamic environment