Marketing Specialist

Become a part of Thailand’s no.1 Digital Service Provider, Who strives to provide best services that help people fulfil their dreams. We are looking for potential candidates who are eager to learn and grow to join our young talent team. Job Posting Location Bangkok Job Summary We are seeking a highly analytical and data-driven Digital Analytics & Mar.

Tech Specialist to lead and enhance digital measurement capabilities across web and mobile platforms. This role is responsible for developing and implementing analytics strategies, managing data collection frameworks, and leveraging digital analytics tools to generate actionable business insights. The successful candidate will analyze customer journeys, marketing channel performance, and conversion funnels to support data-driven decision-making and optimize digital marketing effectiveness.

Job Description Job Responsibilities: * Develop and manage the digital analytics strategy for the AIS website and myAIS application, ensuring accurate data collection and tracking through digital analytics tools such as Google Analytics 4 (GA4) and True. Hits. Analyze website and application traffic, digital marketing channels, customer journeys, and conversion funnels to generate actionable insights and support data-driven marketing decisions.

Execute and support assigned projects related to digital analytics, tracking implementation, and Source of Fund (SOF) initiatives, including the development and optimization of Ontop package solutions. Monitor, evaluate, and report the performance of digital marketing activities, providing recommendations to improve customer acquisition, engagement, and conversion rates.

Research and stay up to date with emerging Marketing Technology (Mar. Tech) trends and innovations, including Analytics, SEO, AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and Generative AI-driven brand visibility solutions. Collaborate with cross-functional teams, including Marketing, Product, Business, and IT, to ensure effective implementation of analytics and digital marketing initiatives.

Identify opportunities to enhance data accuracy, measurement frameworks, and digital marketing performance through continuous optimization and best practices. Job Qualifications: * * Bachelor's degree in business administration, Information Technology (IT), Statistics, or a related field. * Proven proficiency in tracking, measuring data using Google Analytics 4 (GA4) and UTM parameters and SEO (Search Engine Optimization), AIO (AI Optimization), AEO (Answer Engine Optimization), and GEO (Generative Engine Optimization).

• Strong organizational and time management skills with the ability to handle multiple tasks simultaneously. Recruiter Patcharin Vanichapornkul (พัชรินทร์ วณิชอาภรณ์กุล)