Manager / Sr. Executive – Affiliate & Brand Alliances (Beauty / D2C)

Role Overview We are looking for an owner who can scale affiliate, cashback, coupon and fintech/super-app partnerships into a core revenue channel. The goal is low-CAC incremental sales and new-customer acquisition across our D2C website and marketplace.

Key Responsibilities

1. Affiliate Programs Build and scale the in-house D2C affiliate program on Shopify Plus, covering partner onboarding, tracking links, payouts and fraud control. Manage third-party affiliate networks and portals (Cuelinks, Admitad, vCommission, Impact, etc.) and continuously add new publishers. Onboard influencers, creators, content/review sites and deal communities as affiliate partners.
2. Cashback & Coupon Ecosystem Build partnerships and run campaigns with cashback portals (CashKaro, GoPaisa, etc.) and coupon portals (GrabOn, CouponDunia, etc.). Own the brand-wise coupon strategy: code structure, discount depth, exclusivity, leakage control, and monitoring of coupon abuse and brand-bidding.
3. Super-App & Rewards Partnerships Launch offers, coupons, rewards and co-branded campaigns on platforms such as PhonePe, Paytm, Google Pay and Zomato. Explore new platforms and bank, fintech and loyalty partnerships that bring in high-intent customers.
4. Planning & Campaigns Create a partner-wise campaign calendar for launches, festive sales (Diwali, BFCM, EOSS) and key SKUs. Negotiate commission structures: CPS/CPA, tiered, performance-linked and exclusive deals.
5. Tracking, Analytics & Reporting Track clicks, orders, AOV, new vs. repeat customers, CAC, ROAS, commission payouts and incrementality. Ensure accurate attribution (UTM, coupon-level, network-level) and catch fake or duplicate conversions. Build weekly/monthly dashboards and partner scorecards; pause low performers and scale winners.
6. Cross-functional Coordination Work with Brand, Performance Marketing, E-commerce, Creative, Finance and Tech teams on offers, creatives, tracking setup and payout reconciliation.

Requirements

Bachelor's degree in Marketing, Business, Commerce or a related field (MBA/PGDM preferred). 3–6 years of experience in affiliate, partnerships, performance or e-commerce marketing. Beauty, D2C or FMCG background preferred. Hands-on experience with affiliate networks/platforms (Impact, Cuelinks, Admitad, vCommission) and cashback/coupon portals.

Strong understanding of coupon-led and offer-led growth (CPS/CPA, margin math, abuse control). Strong negotiation, communication and relationship-management skills. Advanced Excel/Google Sheets; working knowledge of GA4 and Shopify analytics. Good to Have Experience with super-app/fintech offer platforms (PhonePe, Paytm, GPay, Zomato) or bank/credit-card reward partnerships.

Understanding of marketplace affiliate programs (Amazon, Nykaa). Success Metrics (first 6–12 months) Share of revenue and new-customer count from the affiliate/partnership channel. Blended CAC and ROAS within target. Number of active partners and top-partner concentration. Minimal coupon leakage and invalid payouts.