Associate Marketing Manager, Advertising and Social Media

Advertising: Own the development and execution of annual media plans, serving as the primary point of contact with our media agency to finalize and implement plans — including publisher selection, budget allocation, tactical mix, production schedules, and digital measurement. Monitor competitive intelligence and industry trends across paid digital and media channels, proactively identifying opportunities to differentiate and improve performance.

Champion A/B testing and optimization strategies across paid campaigns, applying learnings to improve targeting, creative performance, and spend efficiency over time. Collaborate with the Creative Services team and Marketing segment leads to develop compelling ad assets that align with business priorities, brand guidelines, and channel best practices, providing media channel expertise to inform creative strategy.

Partner with Marketing Strategy to proactively identify campaign opportunities, ensuring sufficient time is built in for campaign development, reviews, and approvals. Maintain and share a forward-looking campaign plan organized by month and by audience to keep cross-functional partners aligned and informed. Lead agency relationships with a strategic lens, managing budgets and performance expectations while challenging partners to deliver actionable insights, fresh thinking, and innovative approaches that continuously improve our advertising programs.

Manage the social media employee engagement program (currently Yext/Hearsay), including onboarding and training, communication, content management, and measurement to drive adoption and usage among external-facing employees. Work closely with Marketing segment leads, Creative Services, Communications, PR, and business stakeholders to ensure advertising and social programs are integrated, on-brand, and aligned to business priorities.

Build and maintain strong agency and vendor relationships, including the media agency and social platform partners, to drive program excellence. Establish and evaluate metrics and performance benchmarks across paid and organic programs, translating data into strategic recommendations that improve efficiency and effectiveness.

Strong advertising background required, including hands-on experience with paid media strategy, agency management and digital campaign execution. Experience with A/B testing, audience targeting and performance optimization across paid channels. Organic social media management experience required; insurance or B2B experience a plus.

Experience in project management/communications platforms such as Workfront and Basecamp preferred. Experience with social media management platforms such as Sprinklr and Yext preferred. Experience with LinkedIn analytics, ad serving platforms (e.g., Flashtalking) and media agency reporting preferred. Comfort pulling and synthesizing data from multiple sources is a plus.

Enthusiastic and self-motivated with a desire to learn new tools, technologies and tactics related to the role. Actively seeks opportunities for education, development and growth. Bachelors degree with a concentration in Marketing, Business Administration or Communications preferred or equivalent experience required Minimum 5 years of relevant and progressively more responsible experience within a marketing driven organization Requires advanced knowledge of marketing communications principles and practices Experience working with and/or managing outside agencies Strong oral and written communication skills required Ability to work in a fast-paced environment and work on multiple priorities Strong knowledge of relevant technologies Strong organizational, coordination, project management, and analytical skills Strong presentation skills required Budget management and project management experience preferred Ability to effectively interact with all levels of the organization Proactively seeks to learn and apply new tactics and job skills to enhance current role and improve broader teams performance Demonstrates understanding of insurance industry, products, services, and trends Actively seeks to expand and integrate marketing knowledge and skills into recommendations, as well as function responsibilities and the connection to the broader organization