Senior Growth & Performance Marketing

Objectives of this role / About the job: If you live and breathe digital marketing, we want to talk to you. We are looking for a Senior Digital Marketing Executive to deliver an effective performance marketing to achieve our business goals. You should have a strong grasp of current marketing tools and strategies and be able to own and execute integrated digital marketing campaigns.

Responsibilities

Set up all digital marketing execution both inbound and outbound, for expanding business to achieve the company’s target Ideate own creatives, ad specifications and launch an effective paid and inbound campaign. Measure and report performance of all digital marketing channels, and assess against goals (ROI and KPIs, Uplift) Identify trends and insights, and optimize spend and performance based on the customer insights and journeys Experiment campaign, test and learn, to find the best ways of growth strategy for each channels Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints Liaise and coordinate with all stakeholders across multiple departments within the company to ensure effective implementation of the initiatives or solutions.

Regularly review and analyze key commercial/marketing metrics on a daily basis to drive continual optimization and improve media efficiency Work closely with Data Analyst team to develop performance tracker and dashboard Skills & Experiences: Bachelor’s Degree or Master’s Degree in any field Proven working experience in digital marketing for at least 2 years Strong analytical and project management skills Ability to communicate clearly and concisely both verbally and in written English and Thai Driven by the achievement of KPIs internally and externally Extensive knowledge and practical experience in SEO/SEM, marketing database, email, social media and/or display advertising campaigns, and CRM platform Experience of acquisition marketing, email and search (both paid and unpaid) is required Up-to-date with the latest trends and best practices in online marketing and measurement Startup mindset, self-motivated, team player and can-do attitude Adaptable and flexible in operating in a fast-paced and dynamic environment HTML and other programming language knowledge would be advantageous