Campaign Specialist / Campaign Manager

ROLE OVERVIEW We are looking for a Campaign Specialist / Campaign Manager to manage and execute promotional campaigns, website updates, and product-related coordination across multiple platforms. The role requires close collaboration with Marketing, CRM, Design, Operations, and Tech teams to ensure campaigns are launched accurately and on time while maintaining a smooth user experience.

This role is suitable for candidates who thrive in a fast-paced environment, possess strong coordination and execution skills, and are able to manage multiple ongoing campaigns and priorities effectively.

KEY RESPONSIBILITIES

Plan, coordinate, and execute marketing and promotional campaigns Manage campaign setup, promotional mechanics, and website updates Ensure banners, content, and campaign information are updated accurately and timely Coordinate with internal teams including CRM, marketing, design, operation, and tech teams for campaign execution Monitor campaign performance and prepare basic performance reports Ensure campaign timelines and deliverables are met Perform quality checking to ensure accuracy of campaign content and setup Support optimization and improvement for campaign performance and user experience Conduct competitor and market campaign monitoring Assist in ad-hoc campaign and operational tasks assigned by management REQUIREMENTS Diploma or Bachelor’s Degree in Marketing, Business, Communications, or related field Minimum 1–2 years experience for Junior role / 3–5 years for Senior role Strong coordination and project management skills Good communication and stakeholder management ability Able to multitask and work under tight timelines Detail-oriented, responsible, and organized Familiar with Excel / Google Sheets / reporting tools Comfortable working in a fast-paced operational environment Able to work independently with minimal supervision PREFERRED SKILLS Experience in digital marketing, online platform operations, or gaming industry Familiarity with website/backend CMS systems Experience handling promotions, website campaigns, or CRM campaigns Basic analytical and reporting skills Knowledge of player behavior, retention campaigns, or promotional optimization is an advantage Chinese language proficiency is an added advantage PERSONALITY & WORKING ATTITUDE Strong sense of ownership and accountability Proactive and solution-oriented mindset Good teamwork and communication skills Able to adapt quickly to changing priorities Positive attitude and willingness to learn