Regional Sales Manager - Western Region

Job Details: Job Location: Lynn Plant

• Lynn, MA, Salary Range: $120000.00 - $150000.00Salary, Candidates in the Western US only will be considered.

Position Overview

Kettle Cuisine is seeking a resultsdriven Regional Sales Manager (RSM) to grow sales and expand our presence with restaurant chains across the West region. This role will manage and grow our business with existing regional multi-unit customers while identifying and securing opportunities with new restaurant chains. The ideal candidate brings a data-driven, insight led approach to selling, a genuine passion for food and culinary trends, and the ability to build strong, productive partnerships with our broker network.

Key Responsibilities

Target, pursue, and grow regional restaurant chains with 20 or more locations headquartered in the West. Build strong relationships with chain decisionmakers across culinary, supply chain, R&D, operations, and marketing. Lead menu ideation sessions, product cuttings, and strategic business reviews tailored specifically to the needs of regional multiunit operators.

Develop customized menu solutions using Kettle’s culinary capabilities and insights to secure new chain placements. Leverage Trend Data & Culinary Resources Utilize Kettle Cuisine’s trend data to proactively identify menu opportunities, flavor gaps, and category growth potential for chain customers. Partner closely with Kettle’s culinary team to bring forward new concepts, limitedtime offers (LTOs), seasonal innovations, and operational solutions.

Translate data and culinary insights into compelling selling stories and operatorready presentations. Broker Partnership & Leadership Lead Kettle Cuisine’s broker network across the West to ensure clear strategy, strong execution, and high accountability. Provide brokers with training, tools, data, and direction to prioritize chain targets and accelerate new customer acquisition.

Conduct market rides, performance reviews, and opportunity planning with broker partners Internal Collaboration Partner with Marketing, Culinary, and Category teams to create customerspecific materials, menu concepts, and validation tools. Collaborate with Supply Chain, Customer Service, and Operations to ensure smooth onboarding and exceptional customer experience.

Provide customer and market insights back to internal teams to support innovation, forecasting, and longterm growth planning. AS A KEY TEAM MEMBER WITHIN THE KETTLE CUISINE TEAM YOU ARE EXPECTED TO Model and support Kettle’s Core Values and safety culture Perpetuate the Kettle Cuisine culture internally and externally Actively contribute towards a strong, committed, and collaborative team Work diligently to contribute to the team delivering their plan QUALIFICATIONS AND EXPERIENCE 5+ years of progressive sales experience in the foodservice industry.

Strong understanding of regional chain account dynamics and distributor networks. Demonstrated success in managing a multi-state territory and managing broker partners. Excellent interpersonal, negotiation, and presentation skills. Self-motivated, organized, and results-oriented. Proficiency in CRM tools (e.g., Salesforce) and Microsoft Office Suite.

Ability to travel up to 50%. Success Profile Skilled at navigating multiunit organizations and influencing across functions. Datadriven and comfortable translating insights into actionable strategies. Culinarycurious and able to collaborate closely with chefs and R&D teams. Highly selfmotivated, with a relentless focus on finding and closing new opportunities.

Strong leader of broker networks with clear direction and accountability. Qualifications: