Digital Marketing Supervisor

The Digital Marketing Supervisor supports Shiseido Taiwan’s digital marketing excellence across brands, with a focus on media governance, data-driven insights, innovation, and capability building. This role drives key corporate-level digital marketing initiatives, translating cross-brand media data, market trends, and learnings into actionable recommendations and scalable practices.

The role works closely with Brand, E-Commerce, regional teams, media agencies, and platform partners to improve media effectiveness and accelerate digital capability across the organization.

KEY RESPONSIBILITIES

1. Media Governance -Support corporate-level media governance, QBRs, and measurement frameworks to strengthen media effectiveness across brands. -Develop and maintain media KPI benchmarks to support effective target setting and investment decisions. -Assess and challenge agency strategies and recommendations to ensure alignment with corporate and regional media guidelines and best practices.
2. Media Effectiveness & Performance Review -Conduct deep-dive media reviews for selected brands or business challenges to identify root causes and improvement opportunities. -Translate findings into strategic recommendations and follow through with brands and agencies on key improvement actions. -Identify common learnings and scale successful practices across brands to drive broader media effectiveness.
3. Data, Insights & Innovation -Consolidate cross-brand media, audience, and business insights to support corporate and brand decision making. -Support media dashboards, trackers, and measurement solutions to improve performance visibility. -Drive selected Test & Learn initiatives, including first-party data activation, new media solutions, and emerging digital opportunities. -Evaluate learnings and identify opportunities for broader adoption across brands.
4. Digital & Media Capability Building -Drive cross-brand knowledge sharing through best practices, guidelines, training, and workshops. -Partner with Meta, Google, LINE, agencies, and other strategic partners to bring relevant trends and capabilities into the organization. -Strengthen consistent media knowledge and ways of working across brands.
5. Agency & Cross-functional Collaboration -Support media agency governance, including performance assessment, strategic reviews, and key improvement initiatives. -Partner with Brand, E-Commerce, CRM, CMI, SAPAC, and other stakeholders to drive corporate digital marketing initiatives. -Coordinate cross-functional projects and ensure alignment across internal teams and external partners.
6. Key Relationships -Internal: SAPAC, DTO, Local Brand Teams, E-Commerce, CRM, CMI, PR -External: Media agencies, social media agencies, Meta, Google, LINE, and other digital platforms Requirement: -Bachelor’s degree or equivalent in Marketing, Business, Communications, Media, or a related field. - 5-7 years of relevant experience in digital marketing, media, performance marketing, or integrated marketing. -Experience in leading consumer, Beauty/Luxury, FMCG companies and/or media/digital agencies preferred. -Experience working across multiple brands, business units, or stakeholders is an advantage.