Brand Ambassador

Position Summary

The Brand Ambassador & Community Events Representative is responsible for expanding Culligan’s local presence by building relationships within HOAs, community organizations, home shows, festivals, and other neighborhood-based events. This role serves as a trusted representative of the Culligan brand, educating homeowners on water quality solutions, creating meaningful community engagement, and generating high-quality appointments for the sales team.

Through consistent outreach and professional event execution, this position helps strengthen brand awareness, reduce reliance on digital lead generation, and create scalable field-marketing channels that support long-term growth.

Key Responsibilities

Schedule, coordinate, and represent Culligan at HOA meetings, home shows, festivals, community events, and other local outreach opportunities. Deliver concise, engaging educational presentations that help homeowners understand water quality concerns and the value of Culligan solutions. Proactively engage homeowners through one-on-one conversations, share the Culligan story, answer basic questions, and promote free water testing opportunities.

Generate qualified, high-intent appointments for the sales team by identifying homeowner needs and capturing accurate lead information. Build and maintain relationships with HOA board members, property managers, community leaders, and event organizers to create repeat engagement opportunities. Represent Culligan with professionalism, credibility, and enthusiasm at all community events, presentations, and customer interactions.

Maintain consistent outreach activity, event coverage, and follow-up across assigned markets to support lead generation and brand visibility goals. Track event activity, homeowner engagement, appointment generation, and lead quality to help evaluate event effectiveness and future opportunities.

Qualifications

High school diploma/GED required; bachelor’s degree preferred. A valid driver’s license and your own transportation. Excellent communication, presentation, and interpersonal skills with the ability to engage individuals and groups confidently. Highly organized and able to manage multiple events, schedules, follow-up activities, and market priorities.

Ability to work a flexible schedule, including occasional evenings or weekends, based on event needs.

Compensation

Hourly wage with a standard 40-hour work week.

Benefits

included, subject to company eligibility requirements. Performance bonus opportunities are available based on appointment quality, event activity, and lead generation results.