VP, Performance Marketing

The VP, Performance Marketing will lead Lands’ End’s performance and lifecycle marketing organization owning paid media (paid social, paid search, and affiliates), CRM, email and SMS, and direct channels (catalog, direct mail, and programmatic print) to deliver incremental profit and a unified customer acquisition and retention strategy.

This executive will have a quant-first performance marketing mentality and a proven track record of driving profitable growth in a fast-moving company, ideally with experience managing performance against a large SKU / assortment catalog. They will bring relevant, data-driven approaches to attracting, reaching, and engaging key customer segments across both digital and direct channels.