Marketing Executive

Establishes marketing goals to ensure market share and profitability of products and/or services. Plans and oversees the dealership's advertising and promotional activities including print, electronic and direct mail media. Develops and executes monthly and annual marketing budgets. Develops and executes marketing plans and programs, both short and long-range, to ensure the profit growth and expansion of dealership products and/or services.

Communicates with outside advertising agencies regarding ongoing campaigns Works with the dealer and general sales manager to develop upcoming ad campaigns. Communicates marketing efforts to all dealership employees. Acts as liaison with news media. Acts as liaison with the manufacturer regarding merchandising. Attends pertinent marketing/sales promotion meetings conducted by the manufacturer and dealer associations.

Achieves satisfactory profit/loss ratio and share of market performance Communicates with dealership employees to keep abreast of customer attitudes, demographics, buying habits etc. Communicates with customers to determine their needs and interests. Evaluates market reactions to advertising programs, media placement, and merchandising policy.

Seeks out and uses industry sources and consumer information. Prepares marketing and other reports and presents them to dealership management. Develops surveys and other marketing tools. Tracks marketing results to be certain that marketing objectives are achieved within designated budgets. Takes corrective action when necessary.

Attends monthly managers meetings. Maintains professional appearance. Other tasks as assigned.

Requirements

BSC/HND in Marketing or related field from recognized institution. 2-3years experience of Marketing in an Automobile Company Must be familiar with Corporate Leasing services Good Social Media Marketing Outstanding communication and interpersonal abilities