General Manager - Gator

Real. Truck has a brand and product portfolio that offers high-performing automotive accessories for the aftermarket and directly to the vehicle manufacturers. Gator is Real. Truck’s brand used in the online channel across all aftermarket vehicle accessory categories. It caters to price/value conscious consumers that are looking for an entry-level product that meet their needs.

In recent years, due to increasing vehicle prices, gas prices, and interest rates, more consumers have gravitated to lower-priced accessories. Hence, Real. Truck sees an opportunity to profitably grow its business with this consumer segment. To ensure a strong focus on this consumer’s particular needs, Real. Truck has established a separate business unit (BU) focused on serving the entry-level segment under the Gator brand.