Community Liason

Develop and maintain relationships with healthcare providers, community organizations, and other potential referral sources to drive patient referrals to the home health agency. Plan and implement community outreach programs to promote home health services, including attending health fairs, community events, and networking meetings.

Educate referral sources, patients, and families about the benefits and services of home health care. Collaborate with clinical teams to ensure seamless onboarding and care coordination for new patients. Monitor and track referral activity, providing regular reports to leadership on referral trends and marketing performance.

Identify and pursue new business opportunities to expand the agency’s market presence. Assist in the development of marketing materials, including brochures, presentations, and digital content. Conduct presentations and informational sessions for community groups, healthcare providers, and senior living facilities. Maintain compliance with all federal, state, and local regulations, including Medicare/Medicaid guidelines and HIPAA.

Assist with creating and managing marketing budgets, ensuring cost-effective use of resources. Ensure compliance with the organization's Code of Conduct and all applicable laws, including HIPAA regulations for the protection of sensitive information. Perform any additional duties as assigned to meet the needs of the department and organization.

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