Social Media Specialist- Full Time (Harrah's Ak-Chin Caino)

JOB SUMMARY

As a Social Media Specialist, you will be responsible for various aspects of social media marketing at Harrah’s Ak-Chin Casino, working closely with Database Marketing/Advertising, Entertainment, Event/Promotions, Hospitality and Human Resources. Your day-to-day responsibilities will include involvement in various aspects of social media, which helps to make a significant impact on the success of the company!

You will help make each social media platform a space where guests and employees engage in a digital, fast-paced environment that parallels an outstanding in-person experience. HOW YOU WILL CREATE THE EXTRAORDINARY Manages Social Media Content Assist with designing & executing campaigns on Facebook, Instagram, Twitter & Tiktok To include both the property channels and employment channels Develop monthly calendars for leadership approval Audit and maintain standards/guidelines on brand tone, voice, and curation content mix Drive research and awareness of hot/effective social media campaigns to continually evolve channel strategy across all platforms Engage with users responding to content, which includes listening on social channels to identify issues in the social sphere and either solve the problem directly or escalate to appropriate management.

Independently create content to include: Capturing and editing photos Help create and edit videos Answer private messages from users in a timely matter Including working with various departments to ensure accuracy Lead insights into digital trends across all area’s social platforms Work with Advertising Agency and PR Firm HMA Brainstorm new ideas and respond to recommendations for both agencies Coordinating stays for influencers, which includes: Working with advertising agency to determine time of stay Booking hotels, restaurants, cabana, etc.

reservations Being main point of contact for influencer Assist advertising agency with paid social content, to include: Supplying elements requested Providing feedback on concepts created by agency Proofreading posts and sending approval to agency Assist with inquiries from PR firm, to include: Supplying elements requested Proofreading photo captions, press release, etc.

Acting as a liaison between firm and employees Analyze Content Work with department leaders to better understand the overall goals of the company, including the brand, customer wants, product goals, hiring needs and all other aspects of service. Analyzes analytics both independently and from advertising agency to gauge how well campaigns are performing.

Provides suggestions to management for improving customer experience on social platforms and internal processes. Learn and become proficient with internal software. Assists in creating reports centered around performance of campaigns Coordinates sponsorship events Works with advertising agency and manager to determine sponsorship needs Request creative, coupons, programs or other advertising giveaway items Delivering and setting up sponsorship booth with assistance.

Being main point of contact for sponsorship events. Supports marketing team at events Assists with photo/video shoots happening on property Assists with requesting monthly promotions advertisements and incorporating social media Proofing guest communication mailers and emails Other duties as assigned. Must have a valid driver’s license and insurance and be able to use a personal vehicle for work-related travel as needed.

WHAT YOU WILL NEED

Experience in Marketing, Advertising, Business, Entertainment Management, Events Management, Business Communication or Communication and Digital Media Studies preferred Must possess excellent skills in project and people management, communication and writing Must have great attention to detail and motivation to drive projects to completion Must have working knowledge of Excel, Word, Access and query creation Must be able to read, write, speak and understand English Professional written and verbal presentation skills are necessary Must be able to learn new computer systems quickly Able to operate in a team environment and represent the company in a positive way Ability to uphold and demonstrate the highest level of integrity in all situations and recognize standards required by a regulated business Must be able to maneuver in all areas of the casino, bend, stoop, reach, kneel, twist and grip when necessary to complete the duties of the position Must be able to utilize a computer and operate in office environment Must be able to operate in a fast, multiple task environment, respond calmly and make rational decisions when dealing with customers and respond to visual and aural cues