Eurasia Marketing Coordinator

Scope: The Marketing Coordinator for 500 Eurasia will play a pivotal role in executing and managing the marketing strategy to enhance brand awareness, build the startup community, and drive quality applications for the program. The ideal candidate will possess a blend of strategic thinking, hands-on execution, and collaboration skills, ensuring the success of marketing initiatives across various channels, events, and content formats.

"Please note: we can only consider candidates currently based in Eurasia or in nearby regions." Key Responsibilities: The key responsibilities for this role include but are not limited to:

1. Marketing Strategy & Execution Co-create and execute the marketing strategy to increase brand awareness and build the startup community in the EECCA region. Manage a detailed timeline for marketing initiatives, ensuring timely delivery of key milestones and deliverables. Collaborate with internal and external stakeholders to develop compelling, omnichannel marketing materials.
2. Content Creation & Management Develop and execute content strategies for all marketing channels and events. Create a comprehensive content calendar, including team speaking engagements, to produce content from these events. Promote team speaking engagements on social media and through email campaigns. Manage masterclasses throughout the year with mentors to generate valuable content for founders. Work closely with program founders and alumni to craft compelling narratives highlighting their journeys and achievements. Ensure consistent messaging aligned with 500 Global’s brand across platforms. Organize and maintain digital content assets in Google Drive for efficient access and management.
3. Collaboration with External and Internal Teams Collaborate with agencies and internal teams across various functions, including advertising, design, video production, and other third-party contributors. Ensure smooth coordination and alignment with external partners and internal team members to optimize marketing initiatives.
4. Email Marketing Build and manage segmented email lists, ensuring personalized communication for targeted outreach. Develop and execute email campaigns in collaboration with the Program and Marketing teams. Measure campaign performance using analytics, implementing improvements based on data-driven insights.
5. Social Media Campaigns Plan and execute impactful social media campaigns to drive brand awareness and lead generation. Manage and grow social media channels by staying updated on trends and engaging with the community. Promote team events, speaking engagements, and program activities to enhance visibility and engagement.
6. Website Management Create and manage a compelling website that serves as a hub for program applications, events, and other program-related activities. Ensure the website provides an engaging user experience and aligns with brand guidelines.
7. Event Marketing Oversee and coordinate event marketing strategies for program-specific events (e.g., Demo Days, networking events, masterclasses). Collaborate with internal teams to ensure seamless integration of events into the regional tech ecosystem. Develop tactics to maximize attendance, engagement, and post-event impact.
8. Performance Measurement & Optimization Use tools and methodologies to monitor and evaluate website and campaign performance. Provide regular performance reports, insights, and optimization recommendations. Track key performance indicators (KPIs) to assess and improve marketing initiatives.
9. PR Coordination Liaise with relevant parties to manage the press release process, ensuring adherence to timelines and effective communication.

Requirements

Required Skills and Qualifications Marketing Expertise Proven experience in developing and executing marketing strategies, including content creation, email marketing, social media management, and event promotion. Strong understanding of digital marketing tools, platforms, and best practices for driving engagement and lead generation across multiple channels.

Content Development & Storytelling Demonstrated ability to craft compelling narratives, especially around founders' journeys, program impact, and community-building efforts. Experience managing content calendars, including leveraging speaking engagements and events for content creation and promotion. Strong writing, editing, and proofreading skills, with a keen eye for detail and alignment with brand guidelines.

Event Marketing & Coordination Experience in planning, promoting, and executing events such as masterclasses, demo days, and networking events. Proven ability to collaborate with cross-functional teams to ensure seamless event integration into marketing strategies. Collaboration & Teamwork Ability to work effectively with external agencies (design, video production, advertising) and internal teams to align efforts and achieve objectives.

Skilled in managing relationships with mentors, alumni, and partners to foster collaboration and content opportunities. Technical Proficiency Experience with various channel tools such as HubSpot, Google Analytics, WordPress, and Zapier. Proficiency in design tools like Adobe Suite and Canva for creating marketing assets.

Familiarity with digital asset management systems like Google Drive for efficient organization of marketing materials. Data-Driven Decision Making Strong analytical skills to measure the effectiveness of marketing campaigns and initiatives. Experience using performance metrics and KPIs to track progress and inform continuous improvements.

Project Management Exceptional organizational skills with the ability to manage multiple projects, meet deadlines, and adapt to shifting priorities in a fast-paced environment. A strong project manager who can juggle multiple projects and tasks simultaneously. Soft Skills Strong interpersonal and communication skills, with the ability to build and maintain relationships across diverse stakeholders.

Highly adaptable, proactive, and solution-oriented mindset to address challenges and seize opportunities. Exceptional attention to detail. Thrives in a fast-paced, ever-changing startup environment.

Education

& Experience 2-3 years experience in email marketing, social media, and campaign build out. 2-3 years experience in event marketing and coordination. Bachelor’s degree required. Fluency in English both written and spoken is required.