E-Commerce Business Analyst

Finance Business Analyst – Data & Analytics About Thoucentric Thoucentric is a forward-thinking consulting firm enabling enterprises to drive digital transformation through analytics, technology, and business process excellence. We partner with leading global organizations to deliver measurable business impact. Role Overview We are looking for a detail-oriented and customer-focused E‑commerce Business Analyst who will work closely with business stakeholders, product managers, and technical teams to define requirements, enhance digital commerce capabilities, and support end‑to‑end implementation of e‑commerce solutions.

The ideal candidate should have strong analytical skills, hands-on experience with e‑commerce platforms, and the ability to convert business needs into scalable digital solutions.

Key Responsibilities

Business Analysis & Requirements Gather, analyze, and document business requirements for e‑commerce initiatives. Create BRDs, FRDs, user stories, and process maps for enhancements and new features. Conduct requirement workshops with cross‑functional teams (Marketing, Product, Supply Chain, IT, Customer Support). E‑commerce Platform Expertise Work with platforms such as Shopify, Magento, Salesforce Commerce Cloud, Woo.

Commerce, Hybris, or similar. Understand catalog management, pricing, promotions, checkout, order management, payments, and returns workflows. Data & Insights Analyze customer journeys, website performance, funnel drops, and conversion metrics. Provide insights to improve digital experience, conversion, and revenue. Collaborate with analytics teams to define dashboards and KPIs.

Project Coordination Act as a bridge between business stakeholders and technical teams. Support UAT planning, test-case creation, defect tracking, and release readiness. Ensure solution delivery aligns with business expectations and timelines. Process Improvement Identify gaps in current e‑commerce processes and recommend improvements.

Support optimization of product listing, search, inventory reports, and order workflows.

Requirements

Required Skills & Experience 4–8 years of experience as a Business Analyst in the E‑commerce / Digital Commerce domain. Strong understanding of e‑commerce processes: Product catalog Search & merchandising Cart & checkout Order lifecycle Payments & refunds Promotions & loyalty Hands‑on experience with tools such as JIRA, Confluence, GA4, Hotjar, Power BI (preferred).

Strong documentation and communication skills. Experience working in Agile environments (Scrum/Kanban). Ability to manage multiple priorities and work with global stakeholders.

Preferred Qualifications

Experience working in FMCG/Consumer Goods industry. Exposure to large enterprise environments. Knowledge of ERP systems (SAP preferred). Experience in Agile/Scrum environments. Key Competencies Analytical thinking Attention to detail Strong documentation skills Stakeholder management Problem-solving mindset Ability to work in a fast-paced consulting environment