Middle Data Analyst

• Lead daily execution of email, app push notification, and SMS campaigns, including audience selection, timeline management, resource coordination, risk assessment, and delivery tracking.
• Collaborate with Marketing, Brand, Store, Operations, and other cross-functional teams to define target audiences and estimate engagement/conversion potential.
• Design and implement A/B and multivariate tests; monitor KPIs and provide insights to optimize marketing channel effectiveness.
• Act as a data-driven business partner, providing audience insights and recommendations to support business strategy.
• Analyze data and communicate key findings clearly to non-technical stakeholders.
• Support APLA marketplace stakeholders across Marketing, Marketing Science, Operations, and global/territory teams.

Requirements

• Bachelor’s degree in Statistics, Business, Psychology, Economics, or a related quantitative field. - 1.5-3 years of experience as a Data Analyst.
• Strong proficiency in SQL.
• Excellent command of English, both spoken and written.
• Highly detail-oriented with strong analytical and problem-solving skills.

Benefits

• Attractive salary package
• Salary review twice a year
• Flexible working hours (between 7:30am – 7:30pm on staff’s preference)
• Premium health care
• Working in one of the largest digital transformation agencies in Asia
• Professional English environment
• Firm’s Certified Qualifications Sponsorship for career development
• Annual company trip inside or outside Vietnam
• Other fun activities: happy hour, quarterly team building, football club, yoga club, swimming club, charity activities, etc.
• Free entertainment parties: Birthday party, Anniversary party, Sum-up Party, Year-End Party, etc.