Communications and Marketing Specialist

Marketing and communications professionals, your skills are requested by municipality workers in Costa Rica who wish to promote opportunities and services among citizens. The Municipality is both a town and canton (similar to a county) southeast of downtown San José, the capital of Costa Rica. In 2016, the Municipality opened a press office to centralize and optimize communications as well as to distribute useful information to community members.

The press office has since employed various promotions, such as brochures, billboards, and multi-channel advertisements. Despite these efforts, the municipality recognizes there is still much more work to do. For example, there have been missed opportunities to inform the community of major events, such as job fairs, cultural activities, and tax collection events, resulting in low attendance levels.

By strengthening the municipality’s marketing and communications, local stakeholders aim to better support the community’s interests and needs. A better-informed citizenry will be more engaged and exhibit higher levels of satisfaction with their local government. As a Communications and Marketing Specialist, you will collaborate with the local government to develop a cohesive and holistic communications strategy.

Together, you will expand the press office’s reach and their tools’ effectiveness. You will also identify opportunities to connect municipality offices and stakeholders in a shared goal.