Senior Paid Media Buyer (Meta & TikTok Specialist)

An exciting opportunity has arisen for a Senior Paid Media Buyer to lead and optimise paid advertising campaigns across Meta (Facebook & Instagram) and TikTok platforms. The ideal candidate will also have experience with additional channels such as Snapchat, X (Twitter), and Reddit. This role demands a deep understanding of the e-commerce landscape, proactive adaptation to platform updates, and effective management of organic social media posts.

Key Responsibilities

Paid Media Strategy & Execution: Develop and manage comprehensive paid media strategies across Meta and TikTok to drive e-commerce sales. Optimise campaigns for KPIs like ROAS, CPA, and CLTV . Conduct A/B testing on creatives, copy, and audience segments. Efficiently manage and allocate advertising budgets for maximum ROI.

Cross-Platform Advertising: Plan and execute campaigns on Snapchat, X (Twitter), and Reddit , tailoring strategies to platform-specific audiences. Explore emerging advertising platforms for new growth opportunities. Analytics & Reporting: Monitor and analyse campaign performance using Meta Ads Manager, TikTok Ads Manager, and Google Analytics .

Prepare detailed performance reports, providing insights and recommendations. Leverage data to drive strategic decisions and improve campaign outcomes. Organic Social Media Management: Oversee planning and scheduling of organic social media posts , ensuring alignment with paid strategies. Implement post-boosting strategies for enhanced engagement.

Collaborate with content creators for engaging and brand-consistent social media content. Platform Knowledge & Continuous Learning: Stay current with platform updates, trends, and best practices. Participate in ongoing training and share insights with the broader team.

Requirements

3–5 years of hands-on experience in paid media buying on Meta and TikTok within the e-commerce sector . Proven record of achieving KPIs in paid media campaigns. Experience with Snapchat, X (Twitter), and Reddit advertising is highly desirable. Skills: Strong analytical skills to interpret data and optimise strategies.

Proficiency with Meta Ads Manager, TikTok Ads Manager, Google Analytics , and other relevant platforms. Excellent understanding of organic social media strategies . Creative thinker with the ability to develop compelling ad creatives. Strong communication and collaboration skills.

Preferred Qualifications

Experience in a fast-paced agency environment or managing multiple e-commerce accounts. Familiarity with Shopify or WooCommerce . Knowledge of customer journey mapping and sales funnel optimisation . Ability to mentor junior team members. Tools & Platforms: Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, X (Twitter) Ads, Reddit Ads Google Analytics, Google Tag Manager Project management tools (Basecamp, Teams, Slack) Desirable Skills (Bonus): Proficiency in Canva, AdCreative.

ai , and TikTok's Symphony Creative Studios . Awareness of emerging AI-driven design tools for streamlined ad creation Benefits Benefits Competitive salary and performance-based bonuses . Remote work opportunities . Support for professional development , including training and industry events. Collaborative and inclusive company culture.

Opportunity to work with a dynamic team and contribute to the growth of innovative e-commerce brands.