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Marketing Manager
Job description
takealot.com , South Africa's leading online retailer, is looking for a highly talented Marketing Manager to join our team in Cape Town
We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.
This position reports to the Head of Brand & Communications
Your responsibilities will include:
Strategic Planning & Positioning:
- Develop go-to-market strategies for new venture propositions from concept to launch
- Conduct market research and competitive analysis for untested business models
- Create positioning frameworks and value propositions for pilot projects in collaboration with the Brand & Communications team
- Define customer segmentation and targeting strategies for new audiences
Campaign Development & Execution:
- Plan and execute integrated marketing campaigns across multiple ventures simultaneously
- Manage marketing budgets
- Develop creative briefs and oversee asset creation with internal/external teams
- Coordinate multi-channel campaign deployment (digital, traditional, partnership channels)
Stakeholder Management:
- Serve as primary marketing liaison with Strategy & Ventures team and channel marketing managers
- Manage relationships with external partners
- Coordinate with legal, compliance, and operations teams for regulated offerings
- Present campaign performance and insights to senior leadership
Performance Management & Optimization:
- Establish KPIs and measurement frameworks for new business lines
- Monitor campaign performance and optimize based on pilot learnings
- Conduct post-launch analysis and recommend scaling strategies
- Conduct monthly marketing reports in collaboration with channel marketing managers
Project Portfolio Management:
- Manage concurrent marketing streams for 5+ pilot projects
- Ensure timeline adherence for venture launches and milestone delivery
- Coordinate complex project dependencies across multiple business units
Qualification & Experience:
- 3+ years marketing experience, preferably in e-commerce, fintech, or high-growth environments
- Proven track record managing product/service launches from concept to market
- Project management experience handling multiple concurrent initiatives
Attributes Required :
- Proficiency in marketing analytics tools (Google Analytics, Facebook Business Manager, etc.)
- Experience with marketing automation platforms
- Strong Excel/data analysis capabilities
- Familiarity with A/B testing methodologies
The Environment :
- takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.
- We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.
- We are short on ego and high on output.
- We are doers and not only thinkers, its all in the execution after all.
- We love what we do and what we are creating .
- We seek to employ an Extra Ordinary Mind who is Smart, has Integrity, and is Hardworking.
If you meet the above you are an Extraordinary Mind so come and join us!
*** Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply * . **
Description copied from Mr D's careers page. Read the full posting before you apply.
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