Global Swine Marketing Director

The Global Swine Marketing Director reports to the Global Swine Director and is responsible for:

• Defining and driving the Franchise Marketing Strategy at Corporate level.
• Defining, prioritizing, and overseeing the development of value-added services, tools, and solutions that complement the product portfolio.

Key Responsibilities

Market Intelligence Strategic Insights

• Anticipate future market needs and trends through market analysis, customer feedback, commercial performance reviews, competitive intelligence, and profitability assessments, supported by a forward-looking 5-year vision.
• Generate actionable market insights to support strategic decision-making and portfolio growth. Strategic Direction Portfolio Development
• Define and communicate a compelling 5-year vision for the portfolio, anticipating future customer, market, and business requirements.
• Identify, evaluate, and prioritize new business opportunities, including new markets, customer segments, partnerships, channels, applications, and portfolio extensions.
• Develop Target Product Profiles and challenge local teams (Innovation Development, Production, Supply Chain, Sales, etc.) to build solutions aligned with future market opportunities.
• Coordinate Franchise contributions to the scouting, evaluation, and development of new ideas and products.
• Identify strategic portfolio gaps and define priorities that will drive future growth.
• Align communication and storytelling across Ranges and Zones to ensure a consistent global value proposition and maximize business impact.
• Act as a visionary leader for the portfolio by challenging conventional thinking and identifying new opportunities for growth, differentiation, and value creation.
• Support strategic customer engagements and high-level discussions to uncover unmet needs and generate new business opportunities. Pricing, Value Profitability Management
• Define and drive the global pricing strategy for the portfolio, ensuring alignment with customer value, competitive positioning, market dynamics, and business objectives.
• Establish pricing principles, value propositions, and strategic guidance for local markets while taking country-specific conditions and willingness-to-pay into account.
• Monitor price realization, gross margin, profitability, and overall portfolio performance, identifying risks and opportunities and driving corrective actions with local teams.
• Define product positioning and value propositions that maximize value capture and support premium pricing when justified by differentiation and customer value.
• Balance growth, market share, revenue, and profitability objectives when determining portfolio and commercial priorities.
• Partner closely with Finance, Sales, Technical, and local Marketing teams to strengthen margin management and support sustainable, profitable growth. Operational Leadership
• Provide strategic guidance to the Corporate Range Manager and Technical Manager on marketing priorities.
• Review and challenge Range Marketing Plans to ensure clear commercial objectives, compelling value propositions, and alignment with the overall portfolio strategy.
• Oversee new product launches and ensure robust commercialization, pricing, and positioning strategies are implemented.
• Drive market leadership by organizing and participating in symposiums, congresses, and corporate events with customers.
• Build strong relationships with Key Opinion Leaders and strategic customers to enhance market understanding, credibility, and business opportunities.
• Monitor portfolio performance and ensure strategic priorities are translated into measurable business outcomes. Resource Management Planning
• Prioritize investment decisions and resource allocation across the portfolio based on strategic potential, business impact, market opportunity, and expected return on investment.
• Ensure resources are focused on the highest-value growth, innovation, and commercial opportunities.
• Challenge investments and initiatives to ensure alignment with strategic priorities and financial objectives. Business Impact Influence
• Communicate the portfolio marketing strategy, value proposition, pricing strategy, and business priorities across Marketing, Technical, Sales, and local teams to achieve growth and profitability objectives.
• Equip teams with the insights, tools, and value-based arguments needed to demonstrate customer value and support value-driven pricing strategies.
• Align Corporate Management Teams around a shared portfolio vision and strategic priorities. Leadership People Management
• Lead the Corporate Range Manager directly and provide functional leadership to Vet Services and Swine BU Managers across countries and zones.
• Provide strategic leadership, coaching, and direction to strengthen marketing and commercial capabilities throughout the organization.
• Foster a culture of entrepreneurship, continuous improvement, customer focus, and proactive business development.