Digital Strategist, Performance Marketing

Digital Strategist Account Manager 📍 USA & Canada. Remote or in-person SF. ⏰ Working hours are PST ABOUT VALID Founded in July 2023, Valid is a seed-stage company operating at Series A scale, headquartered in San Francisco. In under two years, we’ve grown from 5 people to 40+, deployed over $1B in ad spend, and built a full-stack, tech-enabled advertising company serving enterprise consumer customers.

We’re well-capitalized and backed by top Silicon Valley investors including Canaan, Neo, and others. THIS ROLE IS FOR YOU IF YOU ARE:

• A consumer obsessed full-funnel marketing strategist
• First in line to try the newest AI marketing tools
• Well versed in navigating the Ads Managers for the main paid social and search ad platforms, leveraging the latest tools/features
• Run campaigns focused on sales, CPAs and ROAS, not traffic and awareness.
• Passionate about ad networks and performance marketing strategy for consumer digital products
• Obsessed with discovering and tracking social media trends
• Customer obsessed (we put it in their twice on purpose!)
• Focused on paid media, we don’t do SEO or other digital paths, we are 100% focused on ROI-based ads.
• Preferred: savvy on app growth marketing for iOS and app user acquisition. We believe that the best form of marketing is AI-assisted, data-driven and human in-the-loop. This role is for an account manager who can help set strategy based on a clients needs and business objectives. ROLE & RESPONSIBILITIES Digital Strategy (30% of your time)
• Understand a client’s business objectives and KPIs
• Define strategy for the account based on budget and objectives
• Analyze results and in market trends to devise the best path forward
• Manage a team of marketers to use tooling you to deliver a best-in-class ads experience Account Management (60% of your time)
• Interface directly with clients on a weekly basis
• Present reports, give update on campaigns, give guidance on using Valid tools and assistance on media related queries
• Be the clients first and primary point of contact at Valid Product (10% of your time)
• Interface directly with engineering & PMs to translate marketing processes into real products REQUIRED QUALIFICATIONS
• Strong english and client-facing communication skills - 5+ years of performance marketing experience with at least 2+ years of full-funnel performance marketing experience within an agency
• Manage +$150,000/month of ad spend across the following platforms:
• Meta
• Tik. Tok
• Google
• Other advertising channels
• Comfortable analyzing data and deploying statistical methods to “read the tea leaves” of an ad account.
• Served in client facing roles as senior POC Nice to Have
• Managed and hired a team of marketers
• Advertising for mobile apps:
• Experience with MMPs (Adjust, Appsflyer, Air. Bridge, Singular, etc.)
• Apple. Search. Ads
• Understand SKAN and iOS attribution
• Experience with in-app growth analytics (tools like Revenue. Cat, Adapty, Mixpanel/Amplitude) You’re Probably a Good Fit If:
• Applying the latest tech in novel ways to delight customers excites you
• Your goal is to maximize ownership
• You want to join something early stage
• The idea of organized chaos is what you want
• Organized: Build with purpose, work efficiently, communicate clearly, especially in writing.
• Chaos: We think the best place to learn is in market and will do what it takes to ship as quickly as possible. WHAT YOU’LL BE GETTING
• Work on a global team with flexibility and a collaborative startup culture
• Annual company offsite - we gather in a new location each year to connect and celebrate COMPENSATION RANGE
• Competitive salary based on experience and location
• Benefits: 401k, healthcare, FSA, lunch (for in-person days)
• Location: Remote friendly in USA or Canada with a preference for in-person out of our office in San Francisco.