Creator Program Manager (Emerging Verticals) - TikTok (Los Angeles)

The Emerging Verticals team builds and scales programs that grow high-quality creator supply across new and fast-growing content categories in North America. Our work sits at the intersection of product adoption and creator growth – helping creators discover, adopt, and get lasting value from TikTok features.

Responsibilities

• Own creator programs end-to-end from strategy and planning through execution and measurement with a high degree of autonomy
• Partner closely with Product to streamline how programs run and scale
• Dig into program data to spot problems early and build solutions before they become blockers
• Keep stakeholders informed with clear, regular reporting on program performance and key insights
• Build trusted relationships across cross-functional teams including Product, Comms, Legal, and Design

Qualifications

Minimum Qualifications

• 5+ years in program management, marketing, or a closely related field
• Solid grasp of the creator economy and hands-on experience working with creators
• Comfort with data — dashboards, self-serve tools, and basic querying to drive decisions
• Sharp communicator, written and verbal, across all levels
• High ownership mentality — you spot gaps, flag them, and fix them

Preferred Qualifications

• Experience running creator product adoption programs specifically
• Background in product operations or product program management
• Experience collaborating across global teams and time zones