Global Director, Product Marketing

At OneSpan , we specialize in digital identity and anti-fraud solutions that create exceptional and secure experiences.

At OneSpan, we empower critical infrastructure organizations to thrive by enabling secure, compliant, and frictionless digital interactions. Trusted by 60% of the world’s top 100 banks, we help global enterprises enrich customer experiences, mitigate emerging threats, and prepare for the digital future. As a senior leader on our marketing team, your work will shape how millions of people securely interact with the world around them. What you do here truly matters.

As our** Global **Director of Product Marketing, you will lead the strategy, team, and cross‑functional execution that brings OneSpan’s cybersecurity solutions—particularly multi-factor authentication and mobile app protection—to market. You will guide a team of product marketers, influence senior stakeholders, and serve as a key voice in defining market direction, competitive strategy, and customer value.

** Key Responsibilities: **

** Strategic Leadership & Team Development **

• Lead, mentor, and grow a high‑performing product marketing team, fostering a culture of excellence, accountability, and innovation.
• Define the long‑term product marketing vision aligned to company strategy, market trends, and customer needs.
• Partner with executive leadership to influence product strategy, portfolio direction, and investment decisions.
• Establish scalable processes, templates, and governance for consistency and speed.

** Go‑to‑Market & Product Launch **

• Own the launch strategy and execution for new products , major releases, and market expansions.
• Drive cross‑functional alignment across product, sales, demand generation, corporate communications, and partner teams.
• Assess and size market opportunities to guide prioritization and growth strategies.

** Market & Buyer Intelligence **

• Establish a deep understanding of buyers, competitors, and market dynamics to inform product and business decisions.
• Oversee development of use‑case frameworks that guide product innovation and integration strategies.
• Build a competitive program: battle cards, “why we win/lose,” field intel loops, pricing/packaging comparisons.

** Positioning, Messaging & Value Narrative **

• Own the creation of differentiated positioning that clearly articulates the business and technical value of our cybersecurity solutions.
• Ensure message consistency across all channels, regions, and customer touch points.

** Content Strategy & Sales Enablement **

• Oversee development of high‑impact content including solution narratives, website content, videos, datasheets, and thought‑leadership assets.
• Create and maintain enablement assets: pitch decks, talk tracks, discovery guides, demo narratives, objection handling, ROI/value tools, case studies, and competitive insights to win.
• Partner with Sales Leadership and Enablement on training, certification, and play adoption.
• Partner with revenue leadership to improve pipeline quality, deal velocity, and win rates.

** Executive‑Level Evangelism **

• Serve as a senior spokesperson for OneSpan’s cybersecurity portfolio across customers, analysts, partners, and media.
• Champion our vision internally to drive alignment, excitement, and clarity across the organization.

** Minimum Requirements **

• 10+ years of B2B product marketing or product management experience, with at least 5+ years leading global teams.
• Deep expertise in multi-factor authentication, mobile security, or fraud prevention.
• Experience in financial services (banking, insurance, fintech) strongly preferred.
• Exceptional storytelling and communication skills, with the ability to simplify complex cybersecurity concepts.
• Proven success leading GTM strategy for technical products in high‑growth or enterprise environments.
• Strong executive presence and comfort presenting to C‑suite, analysts, and large audiences.
• Demonstrated ability to manage multiple initiatives in a fast‑paced environment.
• Bachelor’s degree in business, technology, or related field.

** Preferred Requirements **

• Product marketing or product management certifications (Pragmatic Institute, PMA, Product Focus, 280 Group).
• Experience scaling teams or building new functions within a cybersecurity or enterprise SaaS organization.

Salary: $215,000 - $265,000 (depending on experience and qualifications) plus bonus.

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