Growth Marketer (Pipeline-Focused)

About Basecode Basecode is a digital solutions and IT consulting company helping businesses automate, streamline, and scale using tools like Zoho, Salesforce, and Google Workspace. We implement systems, and help businesses close faster, reduce manual work, and operate more efficiently. Now we’re looking for someone who can make sure the right businesses consistently find us, and convert into real opportunities.

The Role This is not a content or brand awareness role. You are responsible for generating pipeline, improving conversions, and driving revenue through marketing. You’ll own the full journey — from attracting the right audience to turning them into qualified discovery calls. What You’ll Own Building a predictable lead generation engine Increasing qualified discovery calls Improving conversion rates across the funnel Turning marketing into a revenue driver, not a cost centre What You’ll Actually Do Build & Run Lead Generation Campaigns Launch 2–4 campaign experiments per month across LinkedIn, email, and landing pages Create and test offers (e.

g. CRM audits, automation checklists, free consultations) Set up and manage outbound LinkedIn workflows (connection → nurture → call booking) Own LinkedIn as a Primary Growth Channel Plan and publish 3–5 posts weekly (founder-led + brand content) Turn internal insights into content (client wins, before/after transformations, breakdowns) Actively engage with target audiences (comments, DMs, prospecting) Optimise Website & Landing Pages for Conversion Audit key pages and identify drop-offs Create/improve landing pages for campaigns with clear offers and CTAs Run A/B tests on headlines, structure, and conversion paths Manage Lead Capture & CRM Flow Set up and optimise lead forms and pipelines Build email nurture sequences (3–5 touchpoints per lead) Track lead sources and movement through the funnel Execute Email Marketing & Nurture Send 1–2 targeted campaigns weekly (insights, offers, case studies) Build automated flows (lead nurture, follow-ups, re-engagement) Continuously improve open, click, and conversion rates Run Paid Experiments (If Applicable) Launch small-budget campaigns (LinkedIn Ads, Google Ads) Test audiences, messaging, and offers Scale what generates qualified leads Turn Results Into Growth Loops Double down on what works Repurpose winning content across channels Continuously optimise based on performance How You’ll Be Measured Qualified leads generated Discovery calls booked Cost per lead Conversion rates (visitor → lead → call) Pipeline contribution Requirements What We’re Looking For 3+ years experience in growth, performance, or B2B marketing Proven ability to generate leads or revenue (not just engagement) Strong understanding of funnels, landing pages, and conversion Experience working with CRM systems and lead tracking Comfortable marketing technical or service-based solutions Fast executor who tests, learns, and iterates quickly You’re Not a Fit If You focus on likes and impressions over results You need constant direction to execute You avoid data or performance tracking You’ve never owned outcomes end-to-end 30–60–90 Day Plan First 30 Days — Understand, Audit, Launch Deep dive into services, audience, and sales process Audit website, content, funnels, and CRM setup Fix immediate gaps (CTAs, forms, tracking) Launch first campaigns and lead generation offers Start LinkedIn content + light outbound Outcome: Campaigns live and initial leads coming in Days 31–60 — Build the Engine Double down on what’s working Build structured funnels (landing page → nurture → call) Launch email sequences and weekly campaigns Improve CRM tracking and pipeline visibility Run initial paid tests (if viable) Outcome: Consistent, repeatable lead flow Days 61–90 — Optimise & Scale Improve conversion rates across funnel Scale top-performing channels and campaigns Build content → campaign → conversion loops Align closely with sales to improve lead quality Outcome: Predictable, optimised pipeline generation Benefits To Apply Send your CV and show us proof of execution: Campaigns you’ve run, Funnels you’ve built or improved, Results you’ve driven (leads, conversions, revenue) This job is strictly onsite for those in Ikorodu and Lekki axis.