Automotive Internet Sales Director / Desk Manager

Job Title: Internet Sales Director Company: Hyundai of Greenville Location: Greenville, South Carolina Department: Sales / Business Development Employment Type: Full-Time

About Us Hyundai of Greenville is a fast-growing, customer-focused automotive dealership committed to delivering an exceptional buying experience both in-store and online. As more customers begin their vehicle shopping journey online, we are expanding our digital sales strategy and seeking a motivated, results-driven Internet Director to lead our online sales and lead management efforts.

Position Overview The Internet Director will oversee all online sales operations, digital lead management, and Business Development Center (BDC) activities. This role is responsible for maximizing internet lead conversion, managing digital communication with prospective customers, and ensuring a seamless transition from online inquiry to dealership visit and vehicle purchase.

Key Responsibilities

Manage and respond to all incoming internet leads from the dealership website, third-party listing sites, and digital marketing campaigns.

Develop and implement processes to increase lead response speed, appointment setting, and sales conversion.

Supervise and train internet sales or BDC staff (if applicable).

Coordinate closely with the sales management team to ensure appointments and follow-ups are handled effectively.

Monitor CRM activity to ensure accurate tracking, follow-up, and reporting.

Track and report key performance metrics including lead response time, appointment ratios, show rates, and closing percentages.

Work with marketing vendors to optimize lead generation sources and online presence.

Ensure all customer communication is professional, timely, and aligned with dealership standards.

Maintain knowledge of current Hyundai models, incentives, and dealership inventory.

Qualifications

Previous automotive dealership experience required (Internet Manager, BDC Manager, or similar role preferred).

Strong CRM experience and understanding of internet lead management processes.

Excellent written and verbal communication skills.

Proven ability to convert online inquiries into dealership appointments and sales.

Strong leadership, organization, and multitasking abilities.

Self-motivated with a results-driven mindset.

Proficiency with dealership software, CRM systems, and digital communication tools.

Compensation & Benefits

Competitive base salary plus performance-based bonuses.

Health, dental, and vision insurance options.

Paid time off and holidays.

Employee vehicle purchase program.

Career advancement opportunities within a growing dealership group.

How to Apply Interested candidates should submit their resume and a brief summary of their automotive internet sales experience. Qualified applicants will be contacted for an interview.

Hyundai of Greenville is an equal opportunity employer and values a diverse workforce.