American Psychological Association

Course Adoption Marketing Manager

American Psychological Association

Washington, DC, USAFull timePosted Jul 30, 2026

Job description

The Course Adoption Marketing Manager reporting to the Director, Education Channel, Sales and Marketing, leads strategic marketing, positioning, and go‑to‑market planning for a portfolio of higher‑education coursebooks and learning resources. This role is responsible for defining target audience, shaping product messaging and value propositions, and guiding the branding of the overall course‑adoption program.