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Manager - Digital - Marketing - Mumbai - Lower Parel - JM

Mumbai, Maharashtra, IndiaPosted Sep 29, 2026

Job description

  1. SEO Strategy & Organic Growth
  • Drive organic traffic growth through on-page, off-page, and technical SEO strategies
  • Improve keyword rankings and visibility across search engines for targeted business keywords
  • Identify and implement new growth opportunities and channels for organic acquisition
  1. Technical SEO & Website Optimization
  • Ensure website adherence to SEO best practices including site speed, mobile responsiveness, crawlability, and indexing
  • Monitor and improve overall technical health of websites
  • Coordinate with tech teams for implementation of SEO enhancements
  1. Content Strategy & Optimization
  • Drive content initiatives including monthly blog creation and optimization of existing content
  • Ensure content is aligned with SEO goals, keyword strategy, and user intent
  • Continuously optimize website pages to improve rankings and engagement
  1. Local SEO & GMB Management
  • Manage Google My Business (GMB) listings for all branches
  • Ensure accurate, consistent, and optimized business information across locations
  • Improve local search visibility and customer engagement
  1. Backlinking & Domain Authority
  • Develop and execute backlink strategies to improve domain authority (DA)
  • Build high-quality backlinks to enhance website and app visibility
  • Track and improve off-page SEO performance
  1. App Store Optimization (ASO) & App Growth
  • Improve app visibility and downloads through App Store Optimization (ASO)
  • Conduct A/B testing for app store elements (titles, descriptions, creatives)
  • Monitor competitor strategies and optimize app performance accordingly
  • Manage user reviews and ratings to enhance app credibility
  1. Reporting & Analytics
  • Share weekly and monthly performance reports with actionable insights for business teams
  • Track key metrics including traffic, rankings, conversions, and app downloads
  • Use analytics to refine strategies and improve ROI
  1. Learning & Capability Building
  • Continuously enhance expertise through Google certifications and digital marketing courses
  • Stay updated with latest SEO trends, algorithms, and best practices
  • Apply learnings to improve marketing effectiveness and decision-making

Description copied from Tata Capital's careers page. Read the full posting before you apply.

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