Senior Marketing Livestream Management (Shopee)

Identification & Acquisition Market Mapping: Proactively identify and scout potential Superstar Creators (livestreamers) from both internal and external platforms who possess significant audience reach, engagement, and commercial potential. Pitch & Onboarding: Develop compelling value propositions and negotiate terms to successfully acquire high-value creators, integrating them seamlessly into the Shopee Live ecosystem.

Creator Management & Relationship Engineering Strategic Planning: Develop and execute tailored growth strategies, content calendars, and monetization plans for each assigned Superstar Creator. Relationship Management: Serve as the primary point of contact, building strong, long-term, and trust-based relationships to ensure high creator satisfaction and retention.

Performance Grooming: Provide ongoing consultation and training on best practices for content creation, engagement techniques, product selection, and conversion optimization to continually groom creators for higher GMV. Operational Support: Coordinate internally with marketing, product, and operations teams to secure exclusive resources, features, and campaigns for Superstar Creators.

Live Session & Day-to-Day Oversight Mandatory Session Presence: Must be physically or virtually present for all Superstar Creator livestream sessions on Shopee Live. Real-time Monitoring & Support: Actively monitor live sessions for performance, audience feedback, technical issues, and adherence to platform guidelines.

Immediate Troubleshooting: Act as the first line of defense to troubleshoot and resolve any operational, technical, or content-related issues in real-time to maintain stream quality and continuity. "Take Care" Function: Proactively address immediate needs or concerns of the creators during their crucial live broadcasts, ensuring they can focus solely on performance.

Campaign & D-Day Success High-Stakes Coordination: Lead the planning and execution of creators' presence during major promotional events ("D-Days," e.g., 9.9, 11.11, etc.), including exclusive deals, product launches, and collaborative content. Post-Mortem Analysis: Conduct deep-dive performance reviews post-session and post-campaign, translating data into actionable insights for continuous improvement.

Exceptional Relationship Management: Proven ability to build rapport, influence, and manage high-stakes relationships with high-profile individuals/talent. Problem-Solving & Agility: Strong ability to remain calm and troubleshoot under pressure, especially during live broadcast scenarios. Negotiation & Communication: Excellent verbal and written communication skills with the ability to articulate complex strategies clearly and persuasively.

Proactivity & Ownership: A high degree of self-motivation, taking full ownership of creators' success and the associated GMV target. Team Collaboration: Ability to work effectively with cross-functional internal teams (Marketing, Tech, Operations) to deliver a seamless experience for creators.