Content Designer

For our websites to perform, the content needs to work hard to attract customers and intermediaries using modern search optimisation strategies, and ensure customers are able to understand and make decisions on what can be complex financial propositions. You’ll play a key role in defining, creating and optimising content for our core products.

Your role

is critical to ensuring the purpose of each page in a customer journey is clear, that our content hierarchy aids comprehension, and that we’re applying the most effective content strategies at the right moments (e.g. imagery, copy or video etc). You will be part of a multi-disciplinary team working alongside Designers, Insight Analysts, Editors and Product Owners.

It is the team’s mission to collaborate to ensure customer interactions are positive and we help customers achieve their financial goals. At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working.

We value our time in the office to solve problems, to learn, and to feel connected. For this role, you'll be based at your nearest regional office or hub. We value time spent together to connect with colleagues for collaboration so there will be a regular requirement to attend our Swindon or Bournemouth site approximately once every two months for a team meeting (if these are not your designated hubs, expenses will be covered) .

If you are based at an office location, you'll be expected to meet our hybrid working requirement of at least two days a week, or 40% of your working time if part-time, in the office. If your application is successful, your hiring manager will provide further details on how this works. Nationwide is committed to the redeployment of our employees impacted by change, as such applications for redeployment candidates will be prioritised in this recruitment process.

If you’re a colleague on long-term absence (for example, on parental leave) or a temporary worker, please use your personal email address to submit an application. What you’ll be doing As a Content Designer, you'll create compelling, easy-to-understand content for a diverse digital audience, ensuring everything you produce is inclusive, accessible, and aligned with our accessibility and inclusion standards.

Working closely with Performance Analysts and Product Owners, you'll use customer insights and data to identify pain points and opportunities to improve the digital experiences we offer. You'll play an important role in ensuring our content has a clear purpose, balances regulatory requirements, and provides customers with the information they need to make informed choices and decisions.

You'll collaborate with colleagues across Nationwide's brand and product teams to ensure content is consistent, aligned to our tone of voice, and delivers a seamless customer experience. Working alongside Product Designers and UX Researchers, you'll help bring digital journeys to life through effective content design, contributing to experiences that are best in class.

As part of a collaborative team environment, you'll be comfortable receiving feedback and direction while actively contributing your own ideas and suggestions. You'll also support the development of A/B testing opportunities and identify areas where personalisation could further enhance the customer experience.

About you

Strong writing skills, creating well-crafted content in the right Tone of Voice to the right audience Experience of designing and testing content experiences as part of a multi-disciplinary team in a fast-paced agile environment Experience of designing for inclusivity, accessibility and vulnerability desired Experience of working in a test and learn environment Experience of working in a goal-driven team, with the ability to manage multiple deliverables simultaneously and manage their work priorities Our customer first behaviours put customers and members at the heart of how we work together.

They are the set of behaviours that every colleague needs to display, in every role: Feel what customers feel

• We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind Say it straight
• We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand Push for better
• We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development Get it done
• We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these. The extras you’ll get There are all sorts of employee benefits available at Nationwide, including: 25 days holiday, pro rata Private medical insurance A highly competitive pension to help you build a strong foundation for retirement Access to an annual performance-related bonus Training and development to help you progress your career A great selection of additional benefits through our salary sacrifice scheme Life assurance to provide peace of mind for you and your loved ones in the event of your death Wellhub – access to a range of free and paid options for health and wellness Up to 2 days of paid volunteering a year Banking – but fairer, more rewarding, and for the good of society We forge our own path at Nationwide. As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives. If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us. At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society. We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide. What to do next If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us. We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application. Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please read our Privacy policy . If you want to find out more about using AI in our recruitment process, please read more here . Disability Confident We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level. That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support . Apply safely with Nationwide Recruitment scams can look convincing, so take a moment to check the role is listed on our official careers site and read our guidance on Don’t be conned by a job scam. The hiring manager for this role is Ian Humphreys, and the main recruitment contact is Sameena Rehman. Interviews for this position are expected to take place from 11th November. We will let you know the outcome of your application shortly after the closing date. If you are shortlisted, we will share further details with you about the interview process. Please let us know about any annual leave you have planned during the interview timeframe.