Senior TikTok Content Creator

About the role

The Senior Tik. Tok Content Creator will define how We. The. Hobby shows up on Tik. Tok, turning streams, personalities, products, customers and behind-the-scenes moments into entertainment that reaches far beyond traditional collectors. This is a hands-on creative role for someone who wants to make things, experiment constantly and build an audience.

Position Expectations This is a full-time position requiring at least 40 hours per week, with flexibility during major releases, card shows and priority projects. Remain primarily dedicated to the Tik. Tok team and its content goals. Be comfortable producing content at live events, with the ability to travel when needed Manage multiple projects, content release schedules and deadlines without sacrificing quality.

Responsibilities

Create content that perform Conceptualize, shoot, edit, and publish Tik. Toks Craft hooks that capture attention in the first 1-2 seconds Turn pulls, sports stories, reactions and live moments into compelling short-form entertainment Develop recurring series, challenges and original formats Build a viral content engine Spot standout moments across live streams Work with breakers, hosts, athletes, influencers, and customers Test hooks, pacing, captions, lengths, and calls to action Produce multiple high-quality videos daily Know Tik.

Tok deeply Track trends, creators, sounds, formats, and platform changes Understand retention, completion, rewatches, shares, saves, and audience behavior Study sports media, gaming, entertainment, streetwear, and creator-led brands. Build an audience, not just views Grow followers and returning viewers Establish recognizable personalities and content franchises Connect viewers to WTH live experiences without making every post an advertisement Own the creative process Pitch ideas relentlessly Experiment, learn quickly, challenge conventional hobby content, and take responsibility for results.

What We're Looking For

Required A portfolio of high-performing short-form content Demonstrated organic reach; strong editing skills in Cap. Cut, Premiere Pro, or similar Expertise in hooks, pacing, retention, and storytelling; ability to shoot, edit, and publish independently Fluency in sports, entertainment, and internet culture. Major plus Growth of an account to 100K+ followers Multiple videos above 1 million organic views Experience with sports media, athletes, entertainment brands, live commerce, collectibles, gaming, or recurring viral series.

Compensation

& Schedule Schedule: Monday-Friday daytime. Occasional nights and weekends as applicable The salary range for this position is $63k-$77k To comply with Federal law, We. The. Hobby participates in E-Verify. All newly hired employees are verified through this electronic system established by the Department of Homeland Security (DHS) and the Social Security Administration (SSA) to confirm their identity and employment eligibility.

What Success Looks Like Outcomes. Consistent organic reach and follower growth; strong watch time and completion rates; repeatable high-performing content formats; an efficient publishing pipeline; more traffic and engagement for WTH live experiences; breakout videos reaching hundreds of thousands or millions of viewers.

How to Apply Show us your work. Send your three best Tik. Toks or short-form videos (with view counts and your role), an account you helped grow, three ideas you would create for We. The. Hobby, and a short explanation of why your content performs. Bonus: create a sample Tik. Tok using publicly available WTH content. We care more about creative instincts and results than degrees or traditional titles.

If you know how to make the internet pay attention, we want to meet you. About We. The. Hobby We. The. Hobby is a thriving sports entertainment company with global reach, headquartered in Rochester, NY. We value creativity, diversity, innovation, dedication, and our community! Our work environment includes: Modern office setting Strong growth opportunities Flexible working hours Lively atmosphere A team that cares about one another Welcoming and inclusive culture Since our inception in 2021, We.

The. Hobby has grown dramatically (and profitably) with over 250 full-time staff and 250,000+ followers across our social and marketplace channels. We operate at the intersection of entertainment, sports, and eCommerce, revolutionizing the way fans engage with sports cards. If you are a hands-on leader who thrives in fast-paced, high-growth environments and takes pride in keeping operations running smoothly behind the scenes, this is the role for you!

See us in action on Whatnot: https://www.whatnot.com/user/wethehobby See us in action on Fanatics Live: https://www.fanatics.live/shops/www.fanatics.live/shops/we-the-hobby