Product Marketer

About World Emblem We are the world’s largest emblem manufacturer and embroidery services with 8 strategic locations throughout the US, Canada, Mexico, and Europe . We have been trusted year after year by customers for over 30 years to provide high-quality products and embroidery services that help customers create a great look, have memorable experiences, and promote their brand .

We offer a wide variety of emblem options, ranging from traditional embroidered to Flex. Style patc hes and everything in between . Our culture is represented by our Core Values: Stay positive, Get the Job Done, Customer Centricity, a nd 100% Committed to the team .

Job Summary

World Emblem is hiring a Product Marketer to own product definition, positioning, and commercialization clarity across our portfolio, including World Emblem, Hero’s Pride, and Custom Genie . This role exists to answer one core question for the business: “What exactly are we selling, to whom, and how should it be sold?” This is not a Product Manager role .

This role does not own product development, inventory, pricing execution, or campaign delivery . This role defines the product story and commercial structure - other teams execute .

Essential Duties and Responsibilities

Define and maintain clear product positioning and value propositions across World Emblem’s product portfolio . Own product definition and commercial clarity for stock, custom, test, and end-of-life products . Partner with Sales, Revenue Marketing, Operations, and Channel teams to ensure products are clearly understood and correctly sold .

Develop product messaging, use cases, and target customer segmentation by product family . Establish and maintain pricing and packaging frameworks, including bundles and good / better / best structures . Drive catalog structure and SKU discipline, including classification and rationalization in partnership with Operations .

Create sales enablement inputs such as product one-pagers, FAQs, competitive positioning, and objection-handling guidance . Define product launch messaging and internal readiness materials to support successful launches . Ensure channel readiness by aligning product offerings to appropriate sales channels (B2B, ecommerce, marketplaces) .

Monitor products mix health and identify opportunities to reduce complexity and one-off custom requests . Maintain product clarity within internal systems and tools, including Business Central and Hub. Spot (as consumers of data) . Gather feedback from Sales and cross-functional partners to continuously improve product clarity and adoption- Qualifications 6-10 years of experience in Product Marketing .

Proven experience supporting manufacturing or complex product environments . Experience working in multi-channel businesses, including B2B, ecommerce, and/or marketplace channels . Demonstrated ability to manage and simplify SKU-heavy product catalogs (1,000+ SKUs preferred) . Strong understanding of product positioning, pricing logic, and commercial packaging .

Ability to translate complex products into clear, structured messaging for Sales and internal teams . Strong written and verbal communication skills . High attention to detail with the ability to enforce structure and discipline . Comfortable working cross-functionally with Sales, Marketing, and Operations . Experience using CRM and ERP systems (e.

g., Hub. Spot, Business Central or similar). Skills Structured, system-level thinking Strong written and verbal communication Pricing and packaging intuition Ability to simplify complex offerings Comfort saying “no” when discipline is required Education / Experience Bachelor’s degree in marketing, Business, Communications, or a related field required .

Master’s degree (MBA or similar) is a plus but not required . 6-10 years of progressive experience in Product Marketing or a closely related role . Prior experience in manufacturing, apparel, accessories, or custom product industries strongly preferred . Experience supporting SKU-dense, multi-brand product portfolios is highly desirable .

Monday

• Friday 9:30 AM to 6:00 PM